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Facebook Fans Like Big Brands Out of Loyalty and For DealsJune 28, 2013

Americans who like big brands on Facebook tend to do so primarily to support those brands (49%) and get a coupon or discount (42%), with many also doing so to receive regular updates from the brands (41%), according to survey results from Syncapse. Previous... READ MORE

Global Ad Spend Outlook Worsens for Most Media

Warc has downgraded [pdf] an earlier ad spend forecast, believing that global expenditures will now increase by 3.4% as opposed to an initial assessment of 4% growth made in January. The “Consensus Ad Forecast” is based on ad spend projections... READ MORE

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