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June 2013

Facebook Fans Like Big Brands Out of Loyalty and For Deals

June 28, 2013

Syncapse-Reasons-Becoming-Brand-Fan-Facebook-June2013Americans who like big brands on Facebook tend to do so primarily to support those brands (49%) and get a coupon or discount (42%), with many also doing so to receive regular updates from the brands (41%), according to survey results from Syncapse. Previous studies surrounding Facebook likes have indicated that discounts trump loyalty as a motivator (see here and here), suggesting that it's more appropriate to group the top factors together than to declare one the outright winner. Read more »

Pharma’s Online Marketing Efforts Continue to Pay Off

June 28, 2013

comScore-Online-Pharma-Mktg-Effectiveness-June2013Online pharmaceutical marketing continues to produce results, reports comScore [download page] in a new study. The 7th annual "Online Marketing Effectiveness Benchmarks for the Pharmaceutical Industry" study details the successes of online direct-to-consumer (DTC) marketing, showing some brand awareness and favorability lifts from exposure to online banner ads, but greater impact from branded website visits. Additionally, site visitation tends to provide a significant lift in Rx conversion rates. Read more »

Consumers are Responding to Financial Challenges by Cutting Out Non-Essentials

June 28, 2013

Nielsen-Consumer-Response-Higher-Prices-June2013Consumers are learning to live on a tighter budget and cut out unnecessary items, and that has implications for how retailers and manufacturers connect with them, says Nielsen in new survey results. According to the data, 64% of respondents have been affected by rising food prices and 58% by rising gas prices, with rising utility/energy bills (40%), health care costs (30%) and payroll taxes (23%) also affecting some. To cope with these "financial headwinds," most are tightening their budgets and weeding out non-essentials. Read more »

Global Ad Spend Outlook Worsens for Most Media

June 28, 2013

Warc-Ad-Spend-Growth-Forecast-by-Medium-June2013Warc has downgraded [pdf] an earlier ad spend forecast, believing that global expenditures will now increase by 3.4% as opposed to an initial assessment of 4% growth made in January. The "Consensus Ad Forecast" is based on ad spend projections across 13 major markets gathered from a number of researchers, and this latest revision is particularly more pessimistic about the prospects of cinema and print. Specifically, cinema ad spend is now slated for just 1.6% growth, down 2.2% points from January, and from 6% growth predicted in August last year. Read more »

Many Marketers Say They’re Planning to Use Video in Email

June 28, 2013

StreamSendRelevancyGroup-Planned-Video-Use-in-Email-Marketing-June2013Only 1 in 4 marketers say they currently use video in their email marketing messages, according to [pdf] results from a survey by The Relevancy Group and StreamSend, with the main barriers to video use being the lack of content, increased production costs, and other priorities that take precedence. Even so, about 8 in 10 respondents say they plan to use video in their future email marketing campaigns. Read more »

Top 10 Cable TV Engagement, Week of Jun. 10-16, 2013

June 27, 2013

Source: Rentrak. Content in Rentrak updates is produced and/or compiled by Rentrak Corporation and its TV Essentials data collection and analytical service. The “Stickiness” Index is the average percentage of the program viewed, divided by the average percentage viewed for all programs of that duration (i.e. 30 min, 60 min,  Read More »

Top 10 Broadcast TV Engagement, Week of Jun. 10-16, 2013

June 27, 2013

Source: Rentrak. Content in Rentrak updates is produced and/or compiled by Rentrak Corporation and its TV Essentials data collection and analytical service. The “Stickiness” Index is the average percentage of the program viewed, divided by the average percentage viewed for all programs of that duration (i.e. 30 min, 60 min,  Read More »

Social Signals Again Seen Highest Correlating Factors With Google Rankings

June 27, 2013

Searchmetrics-Google-US-Ranking-Factors-June2013Within the US, among 44 ranking factors examined, social signals account for 7 of the 8 most highly correlated with Google search results, according to a new study from Searchmetrics. Presenting the correlations using Spearman's rank correlation coefficient, the study determined that Google +1s (0.4) have easily the highest correlation, followed by number of backlinks, Facebook shares, and Facebook total (summary of shares, likes and comments), each at 0.34. Last year's study, which looked at 21 factors, found social signals occupying 5 of the top 6 spots. Read more »

8 in 10 Say They Trust Online Customer Reviews As Much as Personal Recommendations

June 27, 2013

BrightLocal-Consumer-Attitudes-Online-Local-Biz-Reviews-June2013BrightLocal.com has published the results of its Local Consumer Review Survey 2013, containing a host of interesting statistics regarding consumer attitudes to online reviews. Among the highlights: consumers tend to trust what they read, with about 8 in 10 saying they trust online reviews as much as personal recommendations. Read more »

Total US Loyalty Program Memberships Numbered More Than 2.5 Billion Last Year

June 27, 2013

COLLOQUY-Total-US-Loyalty-Program-Memberships-2012-June2013Loyalty program memberships are showing strong growth rates again, according to results from the 2013 COLLOQUY Loyalty Census [registration page]. The study indicates that there were 2.647 billion loyalty program memberships last year in the US, representing 26.7% growth from 2.089 billion in 2010. Membership growth rates appear to be on the upswing again after stumbling from a 34.5% increase between 2006 and 2008 to a 16.3% climb between 2008 and 2010. But the news isn't all good for loyalty practitioners. Read more »