Jun 28, 2013 | Digital, Promotions, Coupons & Co-op, Social Media
Americans who like big brands on Facebook tend to do so primarily to support those brands (49%) and get a coupon or discount (42%), with many also doing so to receive regular updates from the brands (41%), according to survey results from Syncapse. Previous studies...Jun 28, 2013 | Brand Metrics, Digital, Paid Search, Pharma & Healthcare, Search Engine Optimization
Online pharmaceutical marketing continues to produce results, reports comScore [download page] in a new study. The 7th annual “Online Marketing Effectiveness Benchmarks for the Pharmaceutical Industry” study details the successes of online...Jun 28, 2013 | Financial Services, Food & Restaurants, Pharma & Healthcare, Promotions, Coupons & Co-op, Radio, Uncategorized
Consumers are learning to live on a tighter budget and cut out unnecessary items, and that has implications for how retailers and manufacturers connect with them, says Nielsen in new survey results. According to the data, 64% of respondents have been affected by...Jun 28, 2013 | Asia-Pacific, Digital, Financial Services, Global & Regional, Magazines, Media & Entertainment, Newspapers, Out-of-Home, Radio, Television, Uncategorized
Warc has downgraded [pdf] an earlier ad spend forecast, believing that global expenditures will now increase by 3.4% as opposed to an initial assessment of 4% growth made in January. The “Consensus Ad Forecast” is based on ad spend projections across 13...Jun 28, 2013 | Digital, Email
Only 1 in 4 marketers say they currently use video in their email marketing messages, according to [pdf] results from a survey by The Relevancy Group and StreamSend, with the main barriers to video use being the lack of content, increased production costs, and other...