Jun 21, 2013 | Brand Metrics, Digital, Mobile Phone
Marketers seem to be having some trouble understanding the customer’s mobile experience, but consumers seem quite ready to tell brands how they feel about an experience gone wrong. According to a survey conducted by Harris Interactive on behalf of SOASTA, about...Jun 21, 2013 | Financial Services, Market Research, Uncategorized
The latest analysis from Jack Honomichl shows that while the rankings of the top 10 market research agencies in the US stayed put in 2012 from 2011, their fortunes varied quite widely. Nielsen remained by far the leader in terms of revenues, at more than $2.6 billion,...Jun 21, 2013 | Digital, Paid Search
A recent study [download page] from Chitika illustrates just how important search rankings are. According to the analysis (limited to Google search results in the US and Canada), the top position enjoys 32.5% share of traffic, almost double the 17.6% afforded the next...Jun 21, 2013 | Digital, Food & Restaurants, Mobile Phone, Promotions, Coupons & Co-op, Radio
Restaurants’ mobile advertising campaigns are overwhelmingly focused on driving foot traffic, reveals Millennial Media [download page] in its latest SMART report. In order to do so, they’re employing a variety of post-click campaign actions that differ...Jun 21, 2013 | Customer Service & Experience, Food & Restaurants, Radio, Travel & Hospitality
Airlines have experienced a modest increase in customer satisfaction for the second year running, according to the American Customer Satisfaction Index (ACSI). The index for airlines improved 2 points to 69 on ASCI’s 100-point scale. While any improvement is a...