Jul 30, 2013 | Brand Metrics, Digital, Email, Mobile Phone, Promotions, Coupons & Co-op, Retail & E-Commerce
Email overload is frustrating consumers, according to results released from a Campaigner survey conducted during last year’s holiday period that examined the use and influence of mobile emails. 1 in 10 respondents said they dealt with more than 300 emails a day,...Jul 29, 2013 | Mobile Phone, Television
TV viewers frequently multitask, and while multitasking activities are varied (here’s one list), they often involve a second screen. One of the central questions surrounding multi-screening involves the extent to which the second screen is used for a TV-related...Jul 29, 2013 | Digital, Social Media
Socialbakers recently conducted a head-to-head comparison of tweets containing Vine and YouTube videos, finding that the former were seeing “surprising” engagement rates. Now Socialbakers is at it again, this time including Instagram videos and broadening...Jul 29, 2013 | Automotive, Brand Metrics, Digital, Financial Services, Media & Entertainment, PR, Retail & E-Commerce, Social Media, Travel & Hospitality
Brand conversations are on the rise on Twitter, and Twitter users who mention brands have an increasingly amplified voice. While the social space no doubt heightens the opportunity for good PR, bad news can also spread like wildfire. (Recent research suggests that bad...Jul 29, 2013 | Digital, Social Media
Businesses that integrate mature real-time social applications (such as sharing widgets, real-time comments, live blogs and live chat applications) into their websites claim a variety of benefits, according to a study from Livefyre. Among the 73% of respondents who...