Aug 30, 2013 | Broadcast & Cable, Television
Source: Rentrak. Content in Rentrak updates is produced and/or compiled by Rentrak Corporation and its TV Essentials data collection and analytical service. The “Stickiness” Index is the average percentage of the program viewed, divided by the average...Aug 30, 2013 | Broadcast & Cable, Television
Source: Rentrak. Content in Rentrak updates is produced and/or compiled by Rentrak Corporation and its TV Essentials data collection and analytical service. The “Stickiness” Index is the average percentage of the program viewed, divided by the average...Aug 30, 2013 | Analytics, Automated & MarTech, Data-driven, Digital, Financial Services, Local & Directories / Small Biz, Staffing, Uncategorized
Worsening trends for marketing analytics in the US, according to the latest CMO Survey [pdf] from Duke University’s Fuqua School of Business. The percentage of projects estimated by CMOs to be using marketing analytics has dropped to 29% from 35% at this time...Aug 30, 2013 | Digital, Mobile Phone, Social Media
Despite having a highly engaged mobile user base, Twitter falls behind Google+ in mobile application popularity around the world, according to a recent study from GlobalWebIndex. Results from the survey, which took place during Q2 in 31 countries and counted 160,000...Aug 30, 2013 | B2B, Email, Mobile Phone, Trade Shows & Events
B2B exhibitors say that their most important objectives for participating in exhibitions are to build brand awareness and identify and reach new customers, according to [download page] a new study released by the Center for Exhibition Industry Research (CEIR). But how...