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September 2013

Top Global Brands of 2013

September 30, 2013

Interbrand-Top-10-Global-Brands-Sept2013Interbrand has released its latest list of the top 100 global brands, showing Apple overtaking last year's top brand, Coca-Cola, to take the leading position this year, by virtue of a 28% increase in value to $98.3 billion. Despite that impressive growth, Apple wasn't even the fastest-growing brand among the top 10. That distinction belonged to Google, with a 34% jump in brand value to $93.3 billion, in the process moving up from the 4th to the 2nd spot. Read more »

14% of Americans Are Black. 3% of Major Media Ad Spending is Focused on Them.

September 30, 2013

Nielsen-Change-Ad-Spend-Media-Focused-Black-Audiences-Sept2013The Black or African-American population numbered 44.5 million as of July 2012, per recent Census Bureau estimates, translating to roughly 14% of the US population. A new study [download page] from Nielsen finds that despite African-Americans being the largest racial minority in the US (Hispanics are an ethnic minority), advertisers allocated just 3% of the $75 billion they spent last year on TV, magazines, the internet and radio to media focused on Black audiences. Read more »

Mobile to Contribute as Much as TV to Global Ad Spend Growth From 2012-2015

September 30, 2013

ZenithOptimedia-Ad-Media-Contribution-to-Global-Spending-Growth-2012-2015-Sept2013The internet is the fastest-growing advertising medium, and despite not being the largest global ad medium, will contribute easily the most to spending growth, according to a new forecast from ZenithOptimedia. Between 2012 and 2015, online ad spending should increase by $47.6 billion, or about two-thirds of the $71.7 billion in projected growth. Fueling that increase will be mobile advertising, with spending predicted to increase by $24.8 billion in that time period, relatively on par with TV's contribution ($26 billion) to growth. Read more »

Most Companies Believe Social’s Risks Are Avoidable, But Few Assess Them

September 30, 2013

GrantThornton-Concern-Surrounding-Risks-of-Social-Media-Use-Sept2013Asked their level of concern surrounding potential risks associated with their social media strategy, 71% of respondents to a recent study [pdf] from Grant Thornton chose the response indicating that their company is concerned but they believe the risks can be mitigated or avoided. About 1 in 8 respondents are very concerned about social's potential risks, although that percentage is matched by the proportion who do not believe there are any appreciable risks. Interestingly, despite most believing that social's risks are avoidable, few are taking action to prevent them. Read more »

Pay-TV: Support For “A La Carte” Packages Lower Among Younger Groups

September 30, 2013

PwC-Pay-TV-Package-Preferences-by-Age-Group-Sept2013American adults are more likely to prefer an "a la carte" (44%) or more individually customized (29%) pay-TV package than the entire "full package" of programming (14%), according to [download page] new survey results from PricewaterhouseCoopers (PwC). That makes sense, given recent research indicating that most TV viewers stick to a maximum of 10 channels. Interestingly, though, the PwC survey finds that preference for "a la carte" packages is lower among young Americans (the most prone to cord-cutting), who are the most likely to favor the full programming package. Read more »

Marketers Bullish on Mobile, Digital and…. Cable TV

September 27, 2013

AdvertiserPerceptions-Spending-Plans-by-Medium-Sept2013It probably comes as a surprise to no-one that marketers and agencies are optimistic about future spending on online and mobile advertising - after all, spending has been growing rapidly across these channels. But newly-released survey data from Advertiser Perceptions shows that enthusiasm for cable TV spending is also high, with the share of respondents saying they plan to increase ad spending on cable TV outweighing the share indicating they'll decrease spending by 26% points for marketers and 18% points for agencies. Read more »

B2B Vendors Say Commerce Shifting Online to Meet Customer Demand

September 27, 2013

Intershop-Transformation-of-B2B-Commerce-Sept2013B2B commerce is shifting from offline to online and self-service, say 57% of B2B vendors from the US and Europe responding to a recent study [download page] by Intershop. The survey details a "multifaceted transformation in B2B commerce," with 44% of respondents also agreeing that B2B commerce is adopting B2C best practices in order to optimize the purchasing experience. So what's driving these changes? First and foremost, customer demands and expectations, according to 81% of respondents. Read more »

For Social Networkers Who Engage With Brands, Social Ads Prove A Key Discovery Medium

September 27, 2013

WildfireForrester-Brand-Discovery-Methods-Among-SocNet-Brand-Engagers-Sept2013Among social networkers who engage with brands on social media, 41% say they typically discover or find out about new products, brands or services by seeing ads on social networks. That's according to results from a commissioned study [download page] conducted by Forrester Consulting on behalf of Wildfire, which found social ads to be a more common discovery source for these social networkers than online search (34%), email ads (31%), and online videos (22%), among other online sources. Read more »

Online Radio Consumption Growing

September 27, 2013

SATFEdison-Online-Radio-Reach-Consumption-Sept201353% of online Americans aged 12 and up listen to online radio, including personalized radio (39%), live streaming (27%) and on-demand music (18%) services, per a new study from the Streaming Audio Task Force (comprised of Pandora, Spotify and TuneIn) conducted by Edison Research. The results indicate that the vast majority of this audience is spending the same (27%) or more (67%) time listening to internet radio than last year. Read more »

August Desktop-Based Web Traffic: Yahoo Still on Top; Retail & Lifestyle Sites Rise

September 27, 2013

comScore-Top-10-US-Web-Properties-Aug-v-Jul2013-Sept2013Last month, comScore reported that Yahoo overtook Google as the top web property in July - with an important caveat: the report only looked at desktop visitors. In fact, comScore's subsequently-released multi-platform rankings put Google Sites on top, with a total digital audience of 227 million as opposed to Yahoo's 220.4 million. While mobile-only visitors are growing rapidly (adding 38% to the average top 100 property's audience), desktops still account for the greater amount of internet traffic, and on that measure, Yahoo won again in August, per the latest comScore data. Read more »