Sep 26, 2013 | Broadcast & Cable, Television
Source: Rentrak. Content in Rentrak updates is produced and/or compiled by Rentrak Corporation and its TV Essentials data collection and analytical service. The “Stickiness” Index is the average percentage of the program viewed, divided by the average...Sep 26, 2013 | Broadcast & Cable, Television
Source: Rentrak. Content in Rentrak updates is produced and/or compiled by Rentrak Corporation and its TV Essentials data collection and analytical service. The “Stickiness” Index is the average percentage of the program viewed, divided by the average...Sep 26, 2013 | African-American, Boomers & Older, Digital, Hispanic, Household Income, Men, Women, Youth & Gen X
85% of American adults use the internet as of May 2013, representing a new high point for internet adoption, according to [pdf] a new report from the Pew Research Center’s Internet & American Life Project. That still leaves 15% of adults who do not use the...Sep 26, 2013 | Automotive, Connected Device Comparisons, CPG & FMCG, Education, Financial Services, Food & Restaurants, Household Income, Media & Entertainment, Mobile Phone, Non-Profit, Pharma & Healthcare, Real Estate, Retail & E-Commerce, Tablet, Technology, Travel & Hospitality
The American affluent population (defined as individuals aged 18 and over and living in households with at least $100,000 in annual income) is increasing in size and average wealth, according to the latest study of this segment from Ipsos. The report reveals that...Sep 26, 2013 | Brand Metrics, Digital, Return on Investment, Social Media
How are brands handling the scheduling or addition of new or created social content? That was one question asked of respondents to the latest annual social media marketing survey [download page] from Chief Marketer. According to the study, which found more than 3 in 4...