Archives by date

October 2013

Top 10 Cable TV Engagement, Week of Oct. 14-20, 2013

October 31, 2013

Source: Rentrak. Content in Rentrak updates is produced and/or compiled by Rentrak Corporation and its TV Essentials data collection and analytical service. The “Stickiness” Index is the average percentage of the program viewed, divided by the average percentage viewed for all programs of that duration (i.e. 30 min, 60 min,  Read More »

Top 10 Broadcast TV Engagement, Week of Oct. 14-20, 2013

October 31, 2013

Source: Rentrak. Content in Rentrak updates is produced and/or compiled by Rentrak Corporation and its TV Essentials data collection and analytical service. The “Stickiness” Index is the average percentage of the program viewed, divided by the average percentage viewed for all programs of that duration (i.e. 30 min, 60 min,  Read More »

Top Brands on Instagram are Posting More and Drawing Larger Audiences

October 31, 2013

SimplyMeasured-Interbrand100-Instagram-Adoption-Oct2013The number of Interbrand 100 brands with an Instagram account has grown to 71 as of Q3 2013, per a new study [download page] by Simply Measured, up from 59 at the beginning of February and now rivaling adoption of Google+ (73) and Pinterest (74). While the percentage of existing accounts that are active has stalled (at 65%) from the last study released in May, the results indicate a jump in the percentage of accounts posting photos on a weekly basis, along with a corresponding hike in the percentage drawing large audiences. Read more »

Where Are Social Media Budgets Coming From?

October 31, 2013

WildfireAdAge-Where-Social-Media-Budgets-Come-From-Oct2013Recent survey results from Adap.tv and Digiday suggest that brands are shifting money from their TV and online display budgets to fund increases in online video spending. What about social media budgets? Data from a Wildfire by Google study [download page] conducted by Ad Age offers some insights into where large companies are pulling their social media dollars from. Interestingly, traditional media funding is being cannibalized just as much as digital media. Read more »

Subscribers Value Live Access to Pay-TV Channels on Connected Devices

October 31, 2013

TDG-Value-Live-Linear-Pay-TV-Access-Connected-Devices-Oct2013Pay-TV providers suffer from notoriously low customer satisfaction levels, and many Americans believe pay-TV is overpriced. New data from The Diffusion Group and iStreamPlanet indicates that the pay-TV value proposition could be significantly enhanced by the provision of live linear access to TV channels and programs on connected devices. Among adult pay-TV subscribers who also use a home broadband service, more than 8 in 10 feel that the ability to view live TV channels and programs on any net-connected device would be valuable. Read more »

Half of Americans Say They’d Rather Wait For Something To Catch On Before Trying It

October 31, 2013

Ipsos-Consumer-Inclination-to-try-new-Things-Oct2013Americans appear to be more cautious than citizens of other countries when it comes to trying out new things, according to newly-released survey results from Ipsos OTX. 48% of US respondents agreed (top-2 box on a 5-point scale) that they'd rather wait for something to catch on before trying it, compared to 37% of respondents across the 25-country sample. Just 20% of US respondents disagreed (bottom-2 box) with that statement, versus 32% of the respondents globally. Within the US, caution tends to be higher among men and older age groups. Read more »

Facebook in Q3: Mobile Now 49% of Ad Revenues; Daily Use by Teens Drops

October 31, 2013

Facebook-Mobile-MAUs-Ad-Revenues-Q32012-Q32013-Oct2013Facebook continues to successfully shift to a mobile-oriented platform, with mobile monthly active users (MAUs - 874 million) now comprising almost three-quarters of total MAUs (~1.2 billion), and mobile ad revenue now at 49% of a growing total, according to the company's latest earnings release. That 49% figure represents a dramatic rise from just 14% of revenues this time last year. Tempering these impressive figures is the now-widely-broadcast disclosure from Facebook that daily use by younger teens decreased between Q2 and Q3. Read more »

More Marketers Using Video in Their Email Campaigns

October 30, 2013

WVMC-Use-of-Video-for-Online-Marketing-Oct2013Marketers are using video to support their marketing efforts in a number of areas, find the Web Video Marketing Council, ReelSEO and Flimp Media in a new study [download page], with the vast majority reporting positive effects. While survey respondents most commonly report using online video as part of their website marketing content (83.9%) and for YouTube marketing (65.2%), an increasing share say they're using it for video email marketing or email newsletters. Read more »

Marketers Value Personalization of the Web Experience. What About Consumers?

October 30, 2013

x+1-Consumer-Perceptions-Digital-Channel-Value-Oct2013A recent survey [download page] of marketers conducted by [x+1] suggests that they consider personalization of the web experience to be a highly valuable digital marketing tactic. In fact, given a list of channels and asked to consider the return on the overall effort associated with each, a leading 79% pointed to web personalization as worth the effort. The results echo earlier findings from Econsultancy and Monetate indicating that a high proportion of marketers believe that personalization of the web experience is critical to current and future success. What's the consumer's perspective? Read more »

The Simplicity Premium: Up to 29% of Americans Would Pay For A Simpler Brand Experience

October 30, 2013

SiegelGale-Simplicity-Premium-by-Industry-Oct2013Three-quarters of consumers from 7 key markets around the world report being more likely to recommend a brand because it provides simpler experiences and communications, per results from Siegel+Gale's 4th annual Global Brand Simplicity Index [pdf]. The potential benefits of a simpler experience extend beyond recommendations: depending on the industry, up to 29% of American consumers would be willing to pay a premium for simpler brand experiences and interactions. Read more »