Archives by date

November 2013

Top 10 Cable TV Engagement, Week of Nov. 11-17, 2013

November 29, 2013

Source: Rentrak. Content in Rentrak updates is produced and/or compiled by Rentrak Corporation and its TV Essentials data collection and analytical service. The “Stickiness” Index is the average percentage of the program viewed, divided by the average percentage viewed for all programs of that duration (i.e. 30 min, 60 min,  Read More »

Top 10 Broadcast TV Engagement, Week of Nov. 11-17, 2013

November 29, 2013

Source: Rentrak. Content in Rentrak updates is produced and/or compiled by Rentrak Corporation and its TV Essentials data collection and analytical service. The “Stickiness” Index is the average percentage of the program viewed, divided by the average percentage viewed for all programs of that duration (i.e. 30 min, 60 min,  Read More »

NFC Use Remains Limited; Higher Among Males

November 27, 2013

Deloitte-Mobile-Owners-Use-of-NFC-Tech-Nov2013The percentage of mobile phone owners in the US who say their device has near-field communications (NFC) technology has doubled since last year, according to new survey data out from Deloitte. But, even given that growth, just 1 in 10 respondents say their phone has NFC capabilities, with 62% saying it doesn't and 28% saying they don't know. Of those who have the technology, about one-third said they used the capability in the past month - meaning that only about 1 in every 30 mobile phone owners in the US claims to have recently used NFC technology. Read more »

Web and Mobile App Types Regularly Used by Americans

November 27, 2013

Ipsos-Regularly-Visited-Web-and-Mobile-Apps-Nov2013Which types of internet and mobile applications do Americans regularly use? Ipsos, which recently revealed the types of websites most regularly visited by Americans, has some answers. According to newly-released survey results from the researcher, weather apps are regularly used by 46% of Americans, easily topping banking/financial apps (29%), music-related apps (28%) and news apps (25%), although shopping apps and social networking apps were curiously - and somewhat disappointingly - not included in the survey. Read more »

Radio Revenues Inch Up 1% Y-O-Y in Q3

November 27, 2013

RAB-Radio-Revenue-Trends-in-Q3-Nov2013Radio ad revenues grew marginally in Q3, up 1% year-over-year to reach $4.6 billion, according to the latest quarterly revenue report [pdf] from the Radio Advertising Bureau. That still managed to be the best result so far this year, following flat revenues in both Q1 and Q2. Digital continued to be the fastest-gaining radio sector, up by 19% year-over-year, but remains the smallest revenue-driver. Spot, the largest, saw a 1% increase in revenues year-over-year, but is flat for the year-to-date. The study finds wireless carriers continuing to invest more heavily in the medium. Read more »

Thanksgiving Weekend Shopping Forecasts

November 27, 2013

NRF-Thanksgiving-Weekend-Shopping-Intentions-Nov2013Thanksgiving is almost here, and everyone has something to say about the shopping climate - which will hopefully be better than the actual weather has been in some parts of the country.┬áThe research consensus appears to be that more consumers will be shopping on Thanksgiving Day, enthusiasm for Black Friday has waned from years past, and while it's not technically part of the weekend, just for good measure, Cyber Monday will likely break some e-commerce records, per comScore. This article gathers a few relevant pieces of research discussing the coming holiday weekend. Read more »

Top 10 at Domestic Film Box Office, Weekend of Nov. 22-24, 2013

November 26, 2013

Content in Rentrak Theatrical box office updates is produced and/or compiled by Rentrak Corporation and its Box Office Essentials theatrical box office data collection and analytical service.  Read More »

TV Multitasking Trending Towards Related Activities

November 26, 2013

MRG-TV-Multitasking-by-Tech-Adoption-Category-Nov2013Much has been made of the tendency of TV viewers to multitask - particularly those with a smartphone or tablet in hand (although multitasking doesn't always involve one of those devices). While some have seen this trend as potentially beneficial to the industry, others worry that it distracts viewers from programs and ads. Either way, the preponderance of research indicates that multi-screening behavior most often involves activities unrelated to the content being seen on TV. Recent data from the Multimedia Research Group (MRG), though, suggests that dual-screeners are starting to engage more in TV-related activities. Read more »

B2B Buyers Seen Adopting B2C Shopping Practices

November 26, 2013

Avanade-The-Consumerization-of-B2B-Buying-Nov2013"B2B buyers are shopping at work like they do at home," declares Avanade [pdf] in a white paper containing results from a commissioned survey conducted by Wakefield Research. That viewpoint is based in part on data showing that a majority 61% of B2B buyers are informing themselves about enterprise products and services through 3rd-party sources before consulting a vendor's salesforce, with 89% saying that these 3rd-party sources are a factor in their purchase decisions. What's more, many are communicating publicly about their purchase experiences. Read more »

Millennial and Working Moms Casting Wider Nets on Twitter and Instagram

November 26, 2013

SheKnows-Mothers-Size-of-Social-Networks-by-Age-Employment-Nov2013Younger mothers are more likely to be cultivating wider networks on Twitter and Instagram than their older counterparts, and working mothers are similarly more likely to be doing so than stay-at-home mothers, according to [download page] a study from SheKnows. Millennial mothers (born between 1978 and 1995) self-reported about 100 more Twitter followers (237 vs. 139) on average than Gen X mothers (born between 1966 and 1977), and about 4 times as many Instagram followers (205 vs. 52). Read more »