Nov 25, 2013 | Marketing Budgets, Return on Investment, Social Media, TV Advertising, Word of Mouth
Some 64% of marketing executives believe that word-of-mouth (W-O-M) marketing is more effective than traditional marketing, says a new survey from the Word of Mouth Marketing Association (WOMMA) and the American Marketing Association (AMA). While there may be some...Nov 25, 2013 | Digital, Mobile Phone, Social Media, Tablet, Video
During Q3, social again beat portals, networks, and exchanges in user quality index ”“ a measure that refers to a channel’s ability to reach a user that can be marketed to consistently ”“ according to the latest quarterly “Global Media Intelligence...Nov 25, 2013 | Broadcast & Cable, Pay-TV & Cord-Cutting, Television, Video, Youth & Gen X
Centris Marketing Science has released some new video viewing data containing two interesting results. Firstly, Millennials (18-34) who don’t subscribe to pay-TV – many of whom may fall into the “cord-never” bucket – appear to be...Nov 22, 2013 | Broadcast & Cable
Source: Rentrak. Content in Rentrak updates is produced and/or compiled by Rentrak Corporation and its TV Essentials data collection and analytical service. The “Stickiness” Index is the average percentage of the program viewed, divided by the average...Nov 22, 2013 | Broadcast & Cable
Source: Rentrak. Content in Rentrak updates is produced and/or compiled by Rentrak Corporation and its TV Essentials data collection and analytical service. The “Stickiness” Index is the average percentage of the program viewed, divided by the average...