Nov 22, 2013 | Digital, Local & Directories / Small Biz, Return on Investment, Social Media
Recently, BIA/Kelsey released some data showing that 3 in 10 SMBs advertising on Twitter claim “excellent” or “extraordinary” ROI from their efforts. Now the researchers have released further data which puts Twitter in context alongside other...Nov 22, 2013 | Automotive, Digital, Financial Services, Food & Restaurants, Media & Entertainment, Mobile Phone, Retail & E-Commerce, Tablet, Telecom
93% of national brand advertising campaigns employed geo-precise targeting (targeting areas that do not conform to standard geo-boundaries) in Q3, up from just 40% a year earlier, per the latest quarterly report [download page] from xAd. Roughly 9 in 10 campaigns had...Nov 22, 2013 | Brand Loyalty & Purchase Habits, Local & Directories / Small Biz, Newspapers, Promotions, Coupons & Co-op, Radio, TV Advertising
More than 3 in 4 small businesses who have participated in Small Business Saturday in the past plan to do so again this year, per results from a Constant Contact survey of 854 B2C small business participants in the Constant Contact Small Biz Council. Those...Nov 22, 2013 | Brand Loyalty & Purchase Habits, CPG & FMCG, Digital, Mobile Phone, Social Media, Tablet, Video
Almost half of mobile users say they’ve tried a new CPG product or brand as the result of having seen a mobile ad, finds JiWire in its latest quarterly “Mobile Audience Insights Report” [pdf]. The survey of more than 1,400 mobile users also reveals...Nov 22, 2013 | Europe & Middle East, Global & Regional, Marketing Budgets, Staffing
Global marketers are bullish regarding their budgets, finds Warc in its latest Global Marketing Index (GMI). This month, the budget component of the index recorded a value of 56.2, its highest value on record, and a significant 4.4-point increase from last month. (A...