Nov 21, 2013 | Digital, Local & Directories / Small Biz, Marketing Budgets, Mobile Phone, Search Engine Optimization, Tablet, Word of Mouth
About one-third of SMBs report spending less than one-third of their marketing budgets on internet or mobile marketing, while about 1 in 8 allocate more than 90% to digital, according to results of a survey from BrightLocal and ChamberOfCommerce.com. Overall, the...Nov 21, 2013 | Brand Loyalty & Purchase Habits, Customer Service & Experience, Direct Mail, Display & Rich Media, Email, Free-Standing Inserts & Circulars, Marketing Budgets, Men, Mobile Phone, Paid Search, Promotions, Coupons & Co-op, Retail & E-Commerce, Search Engine Optimization, Social Media, Tablet, TV Advertising, Women
Thanksgiving is approaching and retailers are in full holiday mode. A slew of holiday-themed research has already been released, with many more studies no doubt on their way. This article, which will be continually updated throughout the holiday season, highlights key...Nov 21, 2013 | Creative & Formats, Digital, Social Media, Top Brands, Video
Unruly has released a report listing the top 20 most-shared ads of 2013, although it might feel slightly early to crown a winner. Nevertheless, Dove’s 3-minute “Real Beauty Sketches” takes the top honors for the study period (January 1 through...Nov 21, 2013 | Digital, Paid Search, Search Engine Optimization
Website traffic that is referred by search engines tends to have a higher ad click-through rate than traffic that comes from other sources, according to a study from Chitika. Examining “tens of millions” of online ad impressions in the US and Canada from...Nov 20, 2013 | Data-driven, Digital, Mobile Phone, Personalization, Privacy & Security, Retail & E-Commerce, Tablet
Despite growing mobile commerce revenues and a recent focus on the mobile experience offered by top retailers, online shoppers across 7 major markets don’t rank mobile optimization high on their list of reasons for choosing one website over another, according to...