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Top 10 TV Programs on Twitter, Week of Dec. 23-29, 2013

Source: Nielsen More results (Tweets, Unique Authors, and Impressions) can be found in the attached spreadsheet. Activity metrics (Unique Authors and Tweets) are a measure of relevant Twitter activity from three hours before, during and three hours after an... READ MORE

2014 Marketing Budget Plans, by ChannelDecember 30, 2013

9 in 10 “business leaders” plan to either increase (46%) or maintain (47%) their marketing budgets in 2014, according to [pdf] a recent survey from StrongView (formerly StrongMail). Respondents – from a mix of B2C and B2B companies... READ MORE

2013’s Most Memorable New TV Ads

Nielsen recently issued its lists of the year’s most memorable new commercials and best branded product integrations in scripted shows. According to the researcher, the year’s most memorable new commercials leveraged certain principles that... READ MORE

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