Top 10 Cable TV Engagement, Week of Dec. 2-8, 2013

Source: Rentrak. Content in Rentrak updates is produced and/or compiled by Rentrak Corporation and its TV Essentials data collection and analytical service. The “Stickiness” Index is the average percentage of the program viewed, divided by the average...

Mobile Rich Media: Almost Half of Users Who Initiate A Branded Video Complete It

DG MediaMind has released a new study containing a host of mobile advertising benchmarks, based on an analysis of more than 2 billion impressions across more than a thousand mobile campaigns delivered from Q1 through Q3 2013. Among the results: the finding that among...

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