Dec 20, 2013 | Broadcast & Cable
Source: Rentrak. Content in Rentrak updates is produced and/or compiled by Rentrak Corporation and its TV Essentials data collection and analytical service. The “Stickiness” Index is the average percentage of the program viewed, divided by the average...Dec 20, 2013 | Broadcast & Cable
Source: Rentrak. Content in Rentrak updates is produced and/or compiled by Rentrak Corporation and its TV Essentials data collection and analytical service. The “Stickiness” Index is the average percentage of the program viewed, divided by the average...Dec 20, 2013 | Digital, Regulatory, Social Media, Sponsorships
Sponsored Tweets are becoming more popular with marketers, says IZEA in a new study [registration required] which it put together using input from 10,000 brand marketers, social media consultants and key social influencers. According to the research, a slight majority...Dec 20, 2013 | Promotions, Coupons & Co-op, Retail & E-Commerce, Staffing
Apparently, American adults have very little trust in the integrity of advertising practitioners, according to survey results released by Gallup. Asked how they would rate the honesty and ethical standards of people in different fields, just 14% of respondents rated...Dec 20, 2013 | Automotive, CPG & FMCG, Digital, Display & Rich Media, Financial Services, Media & Entertainment, Mobile Phone, Retail & E-Commerce, Telecom, Travel & Hospitality, Video
DG MediaMind has released a new study containing a host of mobile advertising benchmarks, based on an analysis of more than 2 billion impressions across more than a thousand mobile campaigns delivered from Q1 through Q3 2013. Among the results: the finding that among...