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Top 10 Marketing Charts of the Month – January 2014January 31, 2014

This month’s quick-hit set of top charts concerns the following topics: user demographics of major social networking platforms; email initiatives and role in smartphone conversions; Super Bowl advertising and audiences; content marketers’ top... READ MORE

US Tablet Ownership Update, January 2014

44% of US online consumers owned tablets as of December 2013, up 6 points from a year earlier, according to new Consumer Electronics Association (CEA) estimates. For its part, the Pew Research Center’s Internet & American Life Project says that 42%... READ MORE

Consumers’ Spending Behavior, Outlook Remain Modest

Americans ended 2013 slightly less likely to have been cutting back on small-ticket items to save money than they had been earlier on in the year, reports Harris Interactive in recent survey results. But compared to a year earlier, the December results show... READ MORE

Top 10 Cable TV Engagement, Week of Jan. 13-19, 2014January 30, 2014

Source: Rentrak. Content in Rentrak updates is produced and/or compiled by Rentrak Corporation and its TV Essentials data collection and analytical service. The “Stickiness” Index is the average percentage of the program viewed, divided by the... READ MORE

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