Jan 31, 2014 | African-American, Analytics, Automated & MarTech, Boomers & Older, Brand Metrics, Content Marketing, Customer Engagement, Customer Service & Experience, Data-driven, Email, Global & Regional, Hispanic, Household Income, Men, Mobile Phone, Personalization, Retail & E-Commerce, Social Media, Sports, Tablet, TV Audiences & Consumption, Video, Women, Word of Mouth, Youth & Gen X
This month’s quick-hit set of top charts concerns the following topics: user demographics of major social networking platforms; email initiatives and role in smartphone conversions; Super Bowl advertising and audiences; content marketers’ top priorities;...Jan 31, 2014 | African-American, Boomers & Older, Digital, Hispanic, Household Income, Men, Tablet, Women, Youth & Gen X
44% of US online consumers owned tablets as of December 2013, up 6 points from a year earlier, according to new Consumer Electronics Association (CEA) estimates. For its part, the Pew Research Center’s Internet & American Life Project says that 42% of US...Jan 31, 2014 | Magazines, Men, Newspapers, Pay-TV & Cord-Cutting, Store Brands, Women
Americans ended 2013 slightly less likely to have been cutting back on small-ticket items to save money than they had been earlier on in the year, reports Harris Interactive in recent survey results. But compared to a year earlier, the December results show a...Jan 31, 2014 | Digital, Mobile Phone, Paid Search, Retail & E-Commerce, Tablet
Cost-per-click for Google product listing ads (PLAs) jumped by 80% year-over-year during Q4 2013, all the while maintaining a relatively steady ROI, according to an Adobe Digital Index analysis of almost 7 billion paid clicks. It’s the latest data set to show a...Jan 30, 2014 | Broadcast & Cable
Source: Rentrak. Content in Rentrak updates is produced and/or compiled by Rentrak Corporation and its TV Essentials data collection and analytical service. The “Stickiness” Index is the average percentage of the program viewed, divided by the average...