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Top 10 Marketing Charts of the Month – February 2014February 28, 2014

This month’s quick-hit set of top charts features the following topics: Super Bowl ads; the types of ads most ignored; celebrity influence; consumer-brand relationships; lots of demographic stats about Millennials; tablet usage patterns; the impact of... READ MORE

American Adults: Internet as Essential as Cell Phones

87% of American adults now access the internet in some form, says the Pew Research Center’s Internet & American Life project – and some 71% use it on a typical day. Results from the survey [pdf] indicate that the internet has become almost... READ MORE

Hispanics Over-Index in Mobile Use For Local Shopping

In many respects, research shows Hispanics to be ahead of the curve in terms of various mobile and online behaviors, ranging from smartphone adoption to online sharing activity and mobile check-ins. Here’s some more data to add to that body of... READ MORE

Top 10 Cable TV Engagement, Week of Feb. 10-16, 2014February 27, 2014

Source: Rentrak. Content in Rentrak updates is produced and/or compiled by Rentrak Corporation and its TV Essentials data collection and analytical service. The “Stickiness” Index is the average percentage of the program viewed, divided by the... READ MORE

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