Archives by date

February 2014

Top 10 Marketing Charts of the Month – February 2014

February 28, 2014

This month's quick-hit set of top charts features the following topics: Super Bowl ads; the types of ads most ignored; celebrity influence; consumer-brand relationships; lots of demographic stats about Millennials; tablet usage patterns; the impact of mobile use on digital marketing; working moms; and marketing automation. Read more »

American Adults: Internet as Essential as Cell Phones

February 28, 2014

Pew-Essential-Technologies-for-American-Users-Feb201487% of American adults now access the internet in some form, says the Pew Research Center's Internet & American Life project - and some 71% use it on a typical day. Results from the survey [pdf] indicate that the internet has become almost indispensable to many of its users: close to three-quarters say it would be very (53%) or somewhat (20%) hard to give up. By comparison, only 57% of adults feel the same way about their TV. Read more »

Q4 ’13 E-Commerce: Search Still Dominates Visits; Email Retains Conversion Crown

February 28, 2014

Monetate-Ecommerce-Traffic-Share-by-Source-Q42012-Q42013-Feb2014Don't sleep on search. According to Monetate's Q4 e-commerce report [download page], search still vastly outperforms email and social in delivering traffic to e-commerce websites, and its influence may in fact be growing. The study finds that among the sample of clients measured, search accounted for 32.6% of website visits, up from 29.8% a year earlier, and leaps and bounds ahead of both email (2.7%) and social (1.1%). Read more »

Hispanics Over-Index in Mobile Use For Local Shopping

February 28, 2014

BIAKelsey-Hispanic-Use-Mobile-Local-Shopping-Feb2014In many respects, research shows Hispanics to be ahead of the curve in terms of various mobile and online behaviors, ranging from smartphone adoption to online sharing activity and mobile check-ins. Here's some more data to add to that body of research: according to newly-released survey results from BIA/Kelsey, Hispanics are more likely than non-Hispanics to use mobile devices and various social platforms for local shopping. Read more »

Top 10 Cable TV Engagement, Week of Feb. 10-16, 2014

February 27, 2014

Source: Rentrak. Content in Rentrak updates is produced and/or compiled by Rentrak Corporation and its TV Essentials data collection and analytical service. The “Stickiness” Index is the average percentage of the program viewed, divided by the average percentage viewed for all programs of that duration (i.e. 30 min, 60 min,  Read More »

Top 10 Broadcast TV Engagement, Week of Feb. 10-16, 2014

February 27, 2014

Source: Rentrak. Content in Rentrak updates is produced and/or compiled by Rentrak Corporation and its TV Essentials data collection and analytical service. The “Stickiness” Index is the average percentage of the program viewed, divided by the average percentage viewed for all programs of that duration (i.e. 30 min, 60 min,  Read More »

87% of American Adults Now Access the Internet

February 27, 2014

Pew-US-Internet-Adoption-Rates-in-Jan-2014-Feb2014To mark the upcoming 25th anniversary of the internet (on March 12), the Pew Research Center's Internet & American Life Project has released the results of a new survey [pdf] examining internet use in the US. The study finds that among adults, 87% use the internet, email, or access the internet via a mobile device, up a couple of points from a similar study conducted in May last year, which at the time represented a new high point. Internet adoption is not consistent across all demographic groups, though. Read more »

Top Daily Activities on Smartphones and Tablets

February 27, 2014

ExactTarget-Daily-Activities-Smartphones-Tablets-Feb2014Smartphone owners spend a whopping 3.3 hours per day on their phones, while tablet owners are close behind, averaging 3.1 hours a day on their devices, finds a new survey [download page] from ExactTarget. And while a recent Nielsen study suggests that daily time spent with mobiles is closer to one hour, the researchers indicate that smartphone owners just "can't seem to put them down." Here's some insight into what mobile owners are doing on a day-to-day basis on their devices. Read more »

Male and Female Millionaires Differ in Financial Situation, Outlook, Spending Plans

February 27, 2014

Shullman-Differences-Male-Female-Millionaires-Feb2014Survey results from the Shullman Research Center indicate that about 9% of US adults qualify as being millionaires (personal net worth of at least $1 million). But while these adults are bound into a single category by their wealth, they are by no means homogenous in their financial situations, outlooks and attitudes. And that's particularly the case in an examination of how males and females differ. Read more »

Consumers More Likely to Share Bad Experiences, but Companies Can Recover

February 27, 2014

TemkinGroup-Consumer-Reactions-to-Service-Experiences-Feb2014Some 23% of consumers will give feedback directly to companies following a very good service experience, but 32% will do so following a very bad experience, finds the Temkin Group in newly-released survey results. How companies are able to respond to the bad experiences has a significant effect on consumers' future spending patterns with them. Indeed, the research indicates that companies have an opportunity to recover from bad experiences and turn them positive. Read more »