Feb 27, 2014 | Broadcast & Cable
Source: Rentrak. Content in Rentrak updates is produced and/or compiled by Rentrak Corporation and its TV Essentials data collection and analytical service. The “Stickiness” Index is the average percentage of the program viewed, divided by the average...Feb 27, 2014 | African-American, Boomers & Older, Demographics & Audiences, Digital, Email, Hispanic, Household Income, Men, Mobile Phone, Women, Youth & Gen X
To mark the upcoming 25th anniversary of the internet (on March 12), the Pew Research Center’s Internet & American Life Project has released the results of a new survey [pdf] examining internet use in the US. The study finds that among adults, 87% use the...Feb 27, 2014 | Brand Loyalty & Purchase Habits, Connected Device Comparisons, Data-driven, Digital, Email, Mobile Phone, Personalization, Retail & E-Commerce, Search Engine Optimization, Social Media, Social TV & Multi-Screening, Tablet, Video
Smartphone owners spend a whopping 3.3 hours per day on their phones, while tablet owners are close behind, averaging 3.1 hours a day on their devices, finds a new survey [download page] from ExactTarget. And while a recent Nielsen study suggests that daily time spent...Feb 27, 2014 | Household Income, Men, Retail & E-Commerce, Women
Survey results from the Shullman Research Center indicate that about 9% of US adults qualify as being millionaires (personal net worth of at least $1 million). But while these adults are bound into a single category by their wealth, they are by no means homogenous in...Feb 27, 2014 | Brand Loyalty & Purchase Habits, Customer Service & Experience, Financial Services, Food & Restaurants, Media & Entertainment, Pharma & Healthcare, Retail & E-Commerce, Telecom, Travel & Hospitality, Youth & Gen X
Some 23% of consumers will give feedback directly to companies following a very good service experience, but 32% will do so following a very bad experience, finds the Temkin Group in newly-released survey results. How companies are able to respond to the bad...