Feb 26, 2014 | Creative & Formats, Data-driven, Digital, Display & Rich Media, Mobile Phone, Paid Search, Personalization, Privacy & Security, Promotions, Coupons & Co-op, Tablet, Video
Despite indications that consumers hold generally favorable attitudes towards marketing on mobile devices, advertisers still face an uphill battle in capturing their attention, at least according to a new PricewaterhouseCoopers (PwC) study. In fact, the study finds an...Feb 26, 2014 | Automotive, Digital, Display & Rich Media, Financial Services, Global & Regional, Media & Entertainment, Mobile Phone, Programmatic & RTB, Real Estate, Retail & E-Commerce, Social Media, Sports, Tablet, Technology, Telecom, Travel & Hospitality, Video
Programmatic advertising spending is on the rise around the world, and with that increased spending comes more competition, in many cases driving higher prices, per data included in a new report [download page] from Turn. The study indicates that all channels –...Feb 26, 2014 | Data-driven, Digital, Financial Services, Global & Regional, Government & Politics, Loyalty & Rewards Programs, Market Research, Media & Entertainment, Mobile Phone, Personalization, Privacy & Security, Retail & E-Commerce, Search Engine Optimization, Social Media, Telecom, UK
A new study [pdf] released by the Global Research Business Network (GRBN) reveals that few consumers in the US and UK actively trust various types of organizations with their data. Based on a selection of organization types, the study finds that domestic banks and...Feb 26, 2014 | Brand Loyalty & Purchase Habits, Brand Metrics, Men, Retail & E-Commerce, Social Media, Word of Mouth
More than 6 in 10 men aged 18-49 said they’re open to choosing new brands across several categories when shopping for the household, according to a new report from Defy Media. The study paints a picture of a more involved male shopper than some stereotypes would...Feb 25, 2014 | Entertainment & New Release Movies, Media & Entertainment
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