Mobile Ads: Consumers’ Most Important Elements and Biggest Concerns

Despite indications that consumers hold generally favorable attitudes towards marketing on mobile devices, advertisers still face an uphill battle in capturing their attention, at least according to a new PricewaterhouseCoopers (PwC) study. In fact, the study finds an...

Global Programmatic Ad Pricing Trends: Social Rising

Programmatic advertising spending is on the rise around the world, and with that increased spending comes more competition, in many cases driving higher prices, per data included in a new report [download page] from Turn. The study indicates that all channels –...

Consumers As Likely to Trust Foreign Secret Service Org.s As Social Networks With Their Data

A new study [pdf] released by the Global Research Business Network (GRBN) reveals that few consumers in the US and UK actively trust various types of organizations with their data. Based on a selection of organization types, the study finds that domestic banks and...

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