Feb 21, 2014 | Brand Metrics, Business of Marketing, Marketing Budgets, Return on Investment
There’s been plenty of discussion of late concerning marketing ROI – or at least marketing’s ability to prove it – and new survey results from the latest edition of The CMO Survey indicate that not much has changed in the past half-year or so....Feb 21, 2014 | Trade Shows & Events
Meetings are big business in the US, according to a new economic significance study conducted by PricewaterhouseCoopers US along with an alliance of Convention Industry Council (CIC) members. The study quantified the size of the meetings industry in 2012 as an update...Feb 21, 2014 | Asia-Pacific, Digital, Europe & Middle East, Global & Regional, Social Media, Spending & Spenders
A new report [download page] released by Marin Software makes the case that there are substantial unexplored opportunities for Facebook advertisers to target audiences outside of North America. According to Marin’s analysis of more than 200 online marketing...Feb 20, 2014 | Broadcast & Cable
Source: Rentrak. Content in Rentrak updates is produced and/or compiled by Rentrak Corporation and its TV Essentials data collection and analytical service. The “Stickiness” Index is the average percentage of the program viewed, divided by the average...Feb 20, 2014 | Broadcast & Cable
Source: Rentrak. Content in Rentrak updates is produced and/or compiled by Rentrak Corporation and its TV Essentials data collection and analytical service. The “Stickiness” Index is the average percentage of the program viewed, divided by the average...