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March 2014

Millionaires Differ Significantly Across Generational Lines

March 31, 2014

Shullman-How-Millionaires-Differ-by-Generation-Mar2014After demonstrating how millionaires' perspectives differ by gender, the Shullman Research Center is out with a new report showing that "millionaires have their own generation gap" too. Not surprisingly, on a demographic basis, Baby Boomers (aged 49-67) are overrepresented among millionaires (personal net worth of at least $1 million), comprising almost half of these adults, versus roughly one-third of the general population. But while millionaire Boomers skew heavily female, the opposite is true for Millennials (18-33). Read more »

How the Inc. 500 is Using Social Media

March 31, 2014

CtrMktgRsrch-Inc500-Use-Social-Media-2013-v-2012-Apr2014Virtually all - 95% - of the 2013 Inc. 500 companies are using at least one major social media tool, according to the latest study from the Center for Marketing Research at the University of Massachusetts Dartmouth. LinkedIn remains the most commonly used platform, by 88% (up from 81%), but there appears to have been a resurgence in the use of Facebook, now used by 84%, up from 67% a year earlier. The study finds some intriguing opinions on the part of execs responding to an accompanying survey. Read more »

America’s 10 “Most Powerful” Brands of 2014

March 31, 2014

CoreBrand-Most-Powerful-Brands-of-2014-Mar2014

    Source: CoreBrand [download page]
      Notes: Coca-Cola has topped the rankings since their inception in 2008, while Amazon is this year's fastest riser, up 25 spots to 91. The overall BrandPower average score for the top 100 rankings is at its highest point this year since 2009, fueled by an increase in familiarity rather than favorability.
        About the Data: Drawn from CoreBrand's Corporate Branding Index (CBI) for close to 1,000 companies across 50 industries. CoreBrand's index is based on research into brand familiarity and favorability.
          Related: Brand Leaders in Meeting Customers' Expectations

          Youth, Minorities Lead the Way in US Mobile Banking Adoption

          March 31, 2014

          FedReserve-Demographics-of-Mobile-Banking-Users-Mar2014

            Source: Federal Reserve [pdf]
              Notes: These demographic patterns are consistent with surveys from prior years (including this one). Overall, 33% of mobile phone owners had used mobile banking during the 30 days prior to the survey, up from 28% a year earlier. About half of those (17% overall) had made a mobile payment, up a couple of points from the year before.
                About the Data: Based on a survey of 2,657 US adults (18+) fielded by GfK from December 6-23, 2013. Mobile banking refers to consumer access to bank services using mobile phones.
                  Related: Mobile Payments Said to Now Represent 1 in 5 Global Transactions

                  Top 10 Cable TV Engagement, Week of Mar. 10-16, 2014

                  March 28, 2014

                  Source: Rentrak. Content in Rentrak updates is produced and/or compiled by Rentrak Corporation and its TV Essentials data collection and analytical service. The “Stickiness” Index is the average percentage of the program viewed, divided by the average percentage viewed for all programs of that duration (i.e. 30 min, 60 min,  Read More »

                  Top 10 Broadcast TV Engagement, Week of Mar. 10-16, 2014

                  March 28, 2014

                  Source: Rentrak. Content in Rentrak updates is produced and/or compiled by Rentrak Corporation and its TV Essentials data collection and analytical service. The “Stickiness” Index is the average percentage of the program viewed, divided by the average percentage viewed for all programs of that duration (i.e. 30 min, 60 min,  Read More »

                  Media Habits of “Mobile Ad-Friendly Shoppers”

                  March 28, 2014

                  Scarborough-Social-Habits-Mobile-Ad-Friendly-Shoppers-Mar2014Consumers may be generally receptive to the concept of mobile marketing, but not all are as favorable to advertising. According to new data released by Scarborough, about half of smartphone and tablet owners are willing to receive ads on their devices in exchange for services. Coupled with the finding that roughly one-quarter have shopped on their devices in the past year, Scarborough deduces that 13% of mobile Americans are "mobile ad-friendly shoppers." So how to reach these shoppers? Read more »

                  News Industry Takes “Hopeful” Direction, Still Heavily Reliant on Advertising

                  March 28, 2014

                  Pew-News-Indus-Revenue-Sources-Mar2014The Pew Journalism Project's latest annual "State of the News Media" report strikes a more optimistic tone than last year's "somber" perspective, as the industry is buoyed by the influx, energy and momentum of digital organizations, new entrepreneurs, and an expansion of ways to access news. But the rapid changes in news consumption habits and the emergence of a new set of players haven't changed the revenue landscape for the time being, as the sector remains heavily reliant on advertising dollars. Read more »

                  Estimated Age Distribution of US Instagram Users, 2012-2016

                  March 28, 2014

                  eMarketer-US-Instagram-User-Estimates-by-Age-2012-2016-Mar2014

                    Source: eMarketer
                      Notes: Instagram recently announced that it had passed 200 million active users, with one-quarter of those joining in the past 6 months. According to eMarketer's forecast, the number of Instagram users aged 18-44 will be roughly 1 million fewer than for Twitter during the forecast period.
                        Related: [Cheat Sheet] Brand Post Engagement on Instagram

                        Drivers of Marketing’s Changing Role

                        March 28, 2014

                        Adobe-Driving-Forces-Change-in-Marketers-Roles-Mar2014

                          Source: Adobe[pdf]
                            Notes: Close to two-thirds of US marketers surveyed believe their roles as marketers will change in the next 12 months, while 4 in 5 feel that their roles will change in the next 3 years.
                              About the Data: Based on a survey of 1,004 US marketers from February 19-27, 2014.
                                Related: C-Suite Execs Rank The Most Disruptive External Forces Shaping Their Enterprises