Mar 27, 2014 | Entertainment & New Release Movies, Media & Entertainment
Content in Rentrak Theatrical box office updates is produced and/or compiled by Rentrak Corporation and its Box Office Essentials theatrical box office data collection and analytical service.Mar 27, 2014 | Analytics, Automated & MarTech, Creative & Formats, Data-driven, Digital, Internal Collaboration, Marketing Budgets, Return on Investment
Marketers are keenly aware of the power and growing influence of data, with three-quarters of respondents to a new Adobe survey [pdf] agreeing that capturing and applying data to inform and drive marketing activities is the new reality. But it appears that the study...Mar 27, 2014 | Customer Engagement, Customer Service & Experience, Data-driven, Digital, Email, Marketing Budgets, Mobile Phone, Personalization, Return on Investment, Social Media, Staffing, Tablet
A recent survey from Econsultancy found respondents claiming an average uplift in conversion rates of 26% from real-time marketing activities. But what constitutes real-time marketing? A recent study [download page] from Evergage examines the attitudes of a small...Mar 27, 2014 | Digital, Media & Entertainment, Mobile Phone, Social Media, Tablet, Videogames
Source: Flurry Notes: Average time spent in productivity apps is growing rapidly, but from a small base: the average US consumer spent 5 1/2 minutes per day in productivity apps during the Q1 study period. The productivity apps on Flurry’s platform reach 32...Mar 27, 2014 | Global & Regional, Media & Entertainment
Source: Motion Picture Association of America [pdf] Notes: Total sales in the US and Canada grew by 1% year-over-year in 2013, while international sales saw stronger growth of 5%. Admissions per capita in the US and Canada dipped to 4, and the average ticket price...