Apr 28, 2014 | Digital, Direct Mail, Email, Local & Directories / Small Biz, Magazines, Mobile Phone, Newspapers, Out-of-Home, Radio, Tablet, TV Advertising
Local media revenues are expected to increase from $133.2 billion last year to $158.6 billion in 2018, according to a recent forecast from BIA/Kelsey. Now, new figures from the researchers show how the revenue breakdown of those totals will shift during the forecast...Apr 28, 2014 | B2B, CPG & FMCG, Data-driven, Digital, Media & Entertainment, Personalization, Retail & E-Commerce, Social Media
Source: Janrain Notes: Google’s share of social logins grew to 38% in Q1 2014, marking its highest point in 3-and-a-half years. Facebook fell 3 points to its lowest share (42%) in about 3 years; the resulting 4-point gap between the leaders was the narrowest...Apr 28, 2014 | Creative & Formats, Digital, Mobile Phone, Tablet, Video
Source: Mobile Marketing Association (MMA) [download page] Notes: Completion rates for non-skippable video ads topped 90% for each of the formats measured – linear video (93%); interstitial (92%); and value exchange (97%). But completion rates on skippable ads...Apr 25, 2014 | Connected Device Comparisons, Mobile Phone, Non-mobile Connected Devices, Tablet, Television, TV Audiences & Consumption, Video
7 in 10 TV households in the US use at least one on-demand service, whether that be a DVR, a Netflix subscription, or video-on-demand (VOD) from a cable or telco provider, according to recent data from Leichtman Research Group (LRG). Still, a recent Ipsos study found...Apr 25, 2014 | Content Marketing, Digital, Local & Directories / Small Biz, Marketing Budgets, Mobile Phone, Search Engine Optimization, Social Media, Staffing
Almost half of marketers and sales practitioners believe that SEO has become more effective for them over the past year, according to [download page] the results of a survey conducted by Ascend2 and Research Partners. With their SEO objectives primarily revolving...