Apr 22, 2014 | Digital, Mobile Phone, Social Media, Tablet
Source: Nanigans [download page] Notes: Almost three-quarters of Facebook mobile ad spending was directed at mobile application install ads in Q1. Page post ads represented 3% of impressions, but picked up almost 8% of clicks, with a CPM ($9.38) almost twice as high...Apr 21, 2014 | Mobile Phone, Newspapers, Tablet
US newspaper cross-platform media revenues shrank by 2.6% year-over-year in 2013 to $37.6 billion, reports the Newspaper Association of America (NAA), as growth in new revenue streams failed to make up for declines in traditional print advertising. Print ad spend...Apr 21, 2014 | Boomers & Older, Digital, Europe & Middle East, Global & Regional, Men, Social Media, Women, Youth & Gen X
Roughly one-quarter of ad spending aimed at Facebook users aged 18-64 was directed to the 18-24 bracket in Q1, according to a report [download page] from Nanigans. That figure should perhaps have been lower, as the 18-24 demographic proved the worst-monetizing group,...Apr 21, 2014 | Boomers & Older, Local & Directories / Small Biz, Mobile Phone, Retail & E-Commerce, Youth & Gen X
Source: BIA/Kelsey Notes: Baby Boomers (55+) aren’t lagging on the digital front as much as they’re made out to be, says BIA/Kelsey, pointing out that almost half of the Baby Boomers and Seniors surveyed use their smartphones at least weekly for local...Apr 21, 2014 | Digital, Video
Source: comScore Notes: Online video ad views (desktops and notebooks only) grew to 28.7 billion in March, more than double the year-earlier period (13.2 billion). The percentage of the online population watching a video ad rebounded from a low point in February to...