May 30, 2014 | Analytics, Automated & MarTech, Automotive, B2B, Boomers & Older, Brand Loyalty & Purchase Habits, Connected Device Comparisons, Customer Service & Experience, Data-driven, Digital, Direct Mail, Display & Rich Media, Email, Financial Services, Food & Restaurants, Household Income, Magazines, Media & Entertainment, Men, Mobile Phone, Newspapers, Non-mobile Connected Devices, Out-of-Home, Paid Search, Pharma & Healthcare, PR, Radio, Retail & E-Commerce, Search Engine Optimization, Social Media, Sports, Tablet, Trade Shows & Events, Travel & Hospitality, TV Audiences & Consumption, Videogames, Women, Youth & Gen X
This month’s quick-hit set of top charts [pdf] features the following topics: mobile content consumption, by industry and demographic; top sources for generating and converting leads; most effective ad channels for reaching millionaires; the key “soft...May 30, 2014 | Agency Business, Analytics, Automated & MarTech, Data-driven, Digital, Display & Rich Media, Out-of-Home, Paid Search, Programmatic & RTB, Radio, Search Engine Optimization, Social Media, TV Advertising, TV Audiences & Consumption
A recent survey from STRATA found that agencies have trust issues with the publishers they partner with (this could be a good reason why…) – and now a survey from the Association of National Advertisers (ANA) and Forrester Research finds that client-side...May 30, 2014 | Digital, Social Media
Source: PunchTab / LeadTail [download page] Notes: A majority 56% of North American digital marketers active on Twitter shared content from YouTube during the report period (2/1/14-4/30/14), with about half also doing so from Instagram. Compared to a similar report...May 30, 2014 | Boomers & Older, Global & Regional, Teens & Younger, Television, TV Audiences & Consumption, Youth & Gen X
Source: ARRIS Consumer Entertainment Index [download page] Notes: An estimated 28% of recorded TV is never watched, according to a survey of 10,500 respondents aged 16 and older from 19 countries – each of whom was required to have TV service with a capable...May 29, 2014 | Boomers & Older, Connected Device Comparisons, Household Income, Mobile Phone, Non-mobile Connected Devices, Retail & E-Commerce, Tablet, Youth & Gen X
In a new study of how millionaires shop, the Shullman Research Center finds that Millennials (18-33) and Baby Boomers (49-67) share many similarities, with Gen Xers (34-48) the odd ones out. According to the survey of almost 500 respondents with a net worth of at...