May 29, 2014 | B2B, Digital, Retail & E-Commerce
Online purchases are becoming more common among young B2B procurers, per research released last year, and a majority of vendors in the US and Europe agree that B2B commerce is shifting from offline to online and self-service, primarily to meet customer demand. In...May 29, 2014 | Automotive, Digital, Financial Services, Food & Restaurants, Retail & E-Commerce, Social Media, Travel & Hospitality
Source: Shareablee/comScore Notes: It’s still early days for brands on Instagram, according to data shared in a comScore and Shareablee webinar, although some 30% of socially active brands have an Instagram profile as of March 2014, per Shareablee Social Loyalty...May 29, 2014 | Digital, Telecom
Source: Leichtman Research Group (LRG) Notes: The top broadband providers in the US, representing about 93% of the market, added 1.2 million subscribers during Q1. That was the best result in 2 years, per LRG, with net additions 5% higher than a year earlier. The top...May 28, 2014 | Boomers & Older, Household Income, Magazines, Newspapers, Radio, Social Media, TV Audiences & Consumption, Video, Youth & Gen X
Much as with the general population, affluents’ media habits differ by generation, with younger affluents more likely to be found using newer media and older groups spending more time with traditional media. That’s according to a recent report from the...May 28, 2014 | Boomers & Older, Digital, Financial Services, Hispanic, Media & Entertainment, Men, Mobile Phone, Promotions, Coupons & Co-op, Retail & E-Commerce, Social TV & Multi-Screening, Tablet, Travel & Hospitality, Women, Youth & Gen X
Hispanics are more likely than non-Hispanics to use mobile devices for a variety of activities, according to [download page] a report from PricewaterhouseCoopers (PwC). Those activities include second-screening, with 58% of Hispanics surveyed claiming to always or...