May 20, 2014 | Automotive, Connected Device Comparisons, CPG & FMCG, Digital, Financial Services, Media & Entertainment, Mobile Phone, Non-mobile Connected Devices, Pharma & Healthcare, Retail & E-Commerce, Tablet, Technology, Telecom, Travel & Hospitality
Source: eMarketer Notes: Mobile accounts for slightly more than 35% of digital ad budgets this year, per eMarketer’s estimates, though that varies (among the identified industries) from a low of 26.5% for healthcare and pharma to a high of 37% for retail....May 20, 2014 | Digital, Marketing Budgets, Social Media
Source: Social Media Examiner [download page] Notes: Only 37% of social media marketers surveyed strongly agreed (7%) or agreed (30%) that they’re able to measure the ROI of their social media activities, though that was up from 26% last year. Similarly, only...May 20, 2014 | Customer Satisfaction, Media & Entertainment, Mobile Phone, Pay-TV & Cord-Cutting, Television, Top Brands
Customer satisfaction with subscription TV providers is traditionally low – and this year is no different. In fact, satisfaction with providers has dropped to a multi-year low, per a new report [download page] from the American Customer Satisfaction Index...May 19, 2014 | B2B, Digital, Social Media
Facebook is easily the most important social platform for B2C marketers, but the same isn’t true for B2B marketers, according to Social Media Examiner’s latest annual “Social Media Marketing Industry Report” [download page]. In fact, not only...May 19, 2014 | Digital, Social Media, Top Brands
The top 10 Interbrand companies on Instagram (by follower size) are investing more time in the platform and drawing larger audiences, with each of the 10 now enjoying more than 1 million followers, per new data from SimplyMeasured.  The brands have averaged an...