May 16, 2014 | Analytics, Automated & MarTech, Automotive, Data-driven, Digital, Food & Restaurants, Mobile Phone, Retail & E-Commerce, Tablet
Source: xAd [download page] Notes: Despite Q1 traditionally seeing lower use of geo-precise targeting (targeting areas that do not conform to standard geo-boundaries), 79% of campaigns on the xAd platform used the technique in Q1, up from 58% in the year-earlier...May 15, 2014 | Connected Device Comparisons, Digital, Display & Rich Media, Local & Directories / Small Biz, Mobile Phone, Non-mobile Connected Devices, Social Media, Tablet
The makeup of social media advertising revenues will change significantly in the coming years, according to a new forecast from BIA/Kelsey. Native social ads are expected to overtake social display ads in revenue next year, a significant departure from...May 15, 2014 | Analytics, Automated & MarTech, Data-driven, Digital, Email, Marketing Budgets, Mobile Phone, Tablet, Video
While only 31% of marketers and agencies ran campaigns or promotions directed at mobile users last year, a slight majority 52% plan to run campaigns specific to mobile users this year, according to the latest edition of Chief Marketer’s Annual Mobile Marketing...May 15, 2014 | CPG & FMCG, Top Brands
Source: Kantar Worldpanel [pdf] Notes: Coca-Cola remains the “most-chosen” FMCG brand in the world, chosen more than 5.8 billion times last year. In fact, 44% of households purchased the brand an average of 13.7 times last year; while #2 Colgate had higher...May 15, 2014 | Connected Device Comparisons, Digital, Mobile Phone, Non-mobile Connected Devices, Retail & E-Commerce, Tablet
Source: comScore Notes: Desktop e-commerce spending increased by 12% year-over-year to $56.1 billion, the 14th consecutive quarter of double-digit growth. That $56.1 billion represented 11.7% share of consumers’ discretionary spending, the highest first-quarter...