Jun 30, 2014 | Connected Device Comparisons, Digital, Mobile Phone, Non-mobile Connected Devices, Radio, Social Media, Tablet
Mobile applications have reached another threshold, according to comScore data. After exceeding the desktop web in share of digital time spent in January, mobile apps accounted for a majority 51% share of total digital consumption in May, per comScore’s figures....Jun 30, 2014 | Automotive, Technology, Top Brands
Source: Brand Keys Notes: The study looked at how close brands were to the consumer ideal when it came to how much patriotism consumers emotionally credited to the brand, assigning each a percentage score relative to a category benchmark. As such, Jeep’s leading...Jun 30, 2014 | Brand Metrics, Digital, Mobile Phone, Pharma & Healthcare, Spending & Spenders, Tablet, Video
Source: Millennial Media [download page] Notes: A plurality 34% of mobile campaigns on the Millennial Media network counted site/mobile traffic as their goal, with brand awareness and engagement (23%) the second-most popular goal. Some 23% of campaigns directed users...Jun 27, 2014 | Boomers & Older, Connected Device Comparisons, Digital, Non-mobile Connected Devices, Social Media, Teens & Younger
Facebook is by far the most popular social network among American adults, according to a newly-released study [download page] of daily social media activity by the Temkin Group. Some 46.5% of respondents said they read or update Facebook daily from a computer, with...Jun 27, 2014 | B2B, Digital, Mobile Phone
Source: IDG Global Solutions Notes: More than 9 in 10 senior executives own a smartphone used for business, per the study, with about three-quarters of those reporting use of their smartphone to research a product or service for their business. Half of those have...