Jun 27, 2014 | B2B, Education, Government & Politics, Media & Entertainment, Pharma & Healthcare, Sports, Technology
Source: Reuters Institute for the Study of Journalism / YouGov Notes: US news consumers (those who consume some type of news on a monthly basis) are most interested in national and local news (each at 57%), making the US the only country of the 10 tracked where local...Jun 26, 2014 | Analytics, Automated & MarTech, Content Marketing, Data-driven, Digital, Return on Investment
Proving the value of marketing activities with financial outcomes is the most important of 7 strategic priorities ranked by client-side marketers, details a new report [download page] from Tealium and Econsultancy. That result is fairly unsurprising in light of recent...Jun 26, 2014 | Brand Loyalty & Purchase Habits, Broadcast & Cable, Local & Directories / Small Biz, Magazines, Newspapers, Paid Search, Radio, Social Media, TV Advertising, Video, Women, Word of Mouth
Almost 6 in 10 regular viewers of local TV news agree that they rely on local TV news for product and service ideas that are relevant to them in their lives, and half agree that ads they see on local TV news feel like they are chosen specifically for people like them....Jun 26, 2014 | Europe & Middle East, Global & Regional, Newspapers, UK
Source: Reuters Institute for the Study of Journalism / YouGov Notes: Some 92% of the US online population consumes some type of news on a monthly basis, and 58% of those US news users indicate that they accessed print or online newspapers during the week prior to the...Jun 26, 2014 | Digital, Financial Services, Government & Politics, Pharma & Healthcare, Privacy & Security, Retail & E-Commerce, Social Media, Telecom
Source: Gallup Notes: Only 21% of American adults have a “lot of trust” in the businesses or companies that they regularly do business with to keep their personal information secure. Survey respondents place their highest degree of trust in banks and...