Jun 24, 2014 | Boomers & Older, Brand Loyalty & Purchase Habits, CPG & FMCG, Demographics & Audiences, Free-Standing Inserts & Circulars, Mobile Phone, Pharma & Healthcare
CPG spending by Boomers (born 1946 to 1964) and Seniors (born 1925-1945) grew at a faster rate than the total market last year and will again this year, details IRI in a new report. The study finds that these Americans will account for 52% of total CPG spending this...Jun 24, 2014 | Agency Business, Analytics, Automated & MarTech, Brand Loyalty & Purchase Habits, Customer Service & Experience, Data-driven, Digital, Marketing Budgets, Personalization, Return on Investment, Staffing
On average, client-side marketers from around the world (though primarily from Europe) estimate that 43% of the analytics data they collect is useful for driving decision-making, while agencies similarly estimate that 40% is useful, per a recent study [download page]...Jun 24, 2014 | Agency Business, Analytics, Automated & MarTech, Business of Marketing, Data-driven, Return on Investment
Source: Domus [download page] Notes: More than 8 in 10 marketing and advertising decision-makers surveyed by Domus say they have needs not currently being met by internal staff or agencies. The persistent ROI problem comes to the fore yet again, with a leading 43% of...Jun 24, 2014 | Digital, Mobile Phone, Tablet, Video
Source: Digitalsmiths [download page] Notes: Roughly half of US and Canadian adults use monthly OTT subscription services and more than one-quarter use pay-per-rental services, per the Digitalsmiths survey. Convenience emerges as the top-cited reason for doing so, per...Jun 23, 2014 | Automotive, Brand Loyalty & Purchase Habits, Brand-Related, Creative & Formats, Customer Engagement, Digital, Promotions, Coupons & Co-op, Retail & E-Commerce, Telecom, Video, Word of Mouth
Consumers are increasingly going online to seek information on their passions and interests, and these consumers are far more likely to choose brands that engage them on their interests than they are to select those that only urge them to buy their advertised product,...