What Marketers and Agencies Want Out of Analytics

On average, client-side marketers from around the world (though primarily from Europe) estimate that 43% of the analytics data they collect is useful for driving decision-making, while agencies similarly estimate that 40% is useful, per a recent study [download page]...

Top Reasons for Using OTT Services

Source: Digitalsmiths [download page] Notes: Roughly half of US and Canadian adults use monthly OTT subscription services and more than one-quarter use pay-per-rental services, per the Digitalsmiths survey. Convenience emerges as the top-cited reason for doing so, per...

How Brands Can Connect With Interests-Driven Consumers

Consumers are increasingly going online to seek information on their passions and interests, and these consumers are far more likely to choose brands that engage them on their interests than they are to select those that only urge them to buy their advertised product,...

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