Jun 20, 2014 | Digital, Marketing Budgets, Mobile Phone, Newspapers, Promotions, Coupons & Co-op, Retail & E-Commerce, Return on Investment, Tablet
Source: RetailMeNot [pdf] Notes: Three-quarters of retailers surveyed believe that digital advertising delivers a higher ROI than traditional or offline advertising, and 82% expect their digital marketing budgets to increase in the next 3-5 years. Asked which digital...Jun 20, 2014 | Asia-Pacific, Brand-Related, CSR & Environmental, Europe & Middle East, Global & Regional, Word of Mouth
Source: Nielsen [download page] Notes: Some 55% of online consumers from 60 countries say they are willing to pay extra for products and services from companies committed to positive social and environmental impact, with this representing a 10% point increase from...Jun 19, 2014 | Connected Device Comparisons, Digital, Email, Mobile Phone, Non-mobile Connected Devices, Tablet
Email engagement tends to be more concentrated in the first few hours post-send on mobile phones than on desktops and tablets, according to results from a recent report [download page] from Knotice, an IgnitionOne company. The report, which examined the percentage of...Jun 19, 2014 | Analytics, Automated & MarTech, Brand Metrics, Connected Device Comparisons, Creative & Formats, Data-driven, Digital, Marketing Budgets, Mobile Phone, Non-mobile Connected Devices, Return on Investment, Social Media, Spending & Spenders, Sponsorships, Tablet
Market demand is the biggest obstacle to increased business in native advertising, according to half of premium publishers recently surveyed by Polar. But, on the other side, high-level US marketers and agency advertising decision-makers surveyed by Purch say demand...Jun 19, 2014 | Brand Metrics, Digital, Return on Investment, Social Media, Social TV & Multi-Screening, TV Advertising
Source: Twitter / Starcom Mediavest Group (SMG) Notes: Twitter-supported TV campaigns drive increased awareness, favorability and sales, ultimately leading to higher ROI, according to research from Twitter and SMG. The study also found that viewers tweet with the same...