Jul 29, 2014 | Boomers & Older, Household Income, Retail & E-Commerce, Youth & Gen X
The Shullman Research Center has released a new report, this time focusing on the Gen X (34-48) generation. Having already released their report on Baby Boomers early this month, the new study provides an opportunity to compare and contrast the attitudes of these two...Jul 29, 2014 | African-American, Brand Metrics, Hispanic, Top Brands, Word of Mouth, Youth & Gen X
Source: YouGov Notes: Google tops the buzz rankings for the first half of this year among US Millennials; research released late last year also found Google to be Millennials’ “most-loved” brand. Nike, Amazon.com, YouTube and Apple round out the top...Jul 29, 2014 | Digital, Mobile Phone, Sports
Source: Strategy Analytics Notes: Some 39% of Android smartphone users’ daily application activity takes place between the hours of 5PM and midnight, per data from Strategy Analytics’ AppOptix platform. The analysis suggests that app engagement tends to...Jul 28, 2014 | Connected Device Comparisons, Digital, Email, Mobile Phone, Non-mobile Connected Devices, Paid Search, Retail & E-Commerce, Search Engine Optimization, Tablet
Smartphone traffic to online merchants continues to grow, but tablet traffic remains more valuable, according to the latest quarterly performance index from MarketLive, providing further support to the notion that smartphones are for research, tablets for purchases....Jul 28, 2014 | Loyalty & Rewards Programs, Mobile Phone, Promotions, Coupons & Co-op, Social Media
US loyalty program users are considerably more likely to participate in loyalty programs to save money than to receive rewards, finds a survey conducted by TechnologyAdvice. Of the options listed, almost 6 in 10 respondents chose “saving money” as their...