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College Students’ Purchase Influencers and Favorite “Splurge” CategoriesWord-of-mouth and deals are among the biggest back-to-school purchase influencers for undergraduates, many of whom are likely to "splurge" on clothing.Undergraduate students are less likely to rely on brand advertising than word-of-mouth when it comes to their purchase decisions, finds a new survey from Fluent. The study, fielded among more than 1,400 undergraduate students, also finds that online coupons... READ MORE
Top Devices Used to Stream VideoThe laptop computer is the device of choice for video streaming households, while 1 in 10 are using smart TVs to stream content.Source: TNS ReQuest Notes: While the laptop computer is the most common device used by US streaming households, streamers are also using game consoles (21%), Blu-ray or DVD players (12%), Roku boxes (11%) and smart TVs (10%) to stream video, suggesting that... READ MORE
Top Sources of OTC Information, by GenerationHealthcare practitioners are the most common - and most trusted - source of OTC information. But beyond practitioners, top sources differ by generation.Source: AccentHealth [pdf] Notes: Family and friends are a much larger source of OTC information for Millennials (18-34) than for Gen Xers (35-49) and Baby Boomers (50+), per the study, with word-of-mouth rivaling healthcare practitioners as a resource for... READ MORE
What’s the General Sentiment of the Most-Shared Articles on Social Networks?The overall emotional sentiment of the most-shared articles on social networks differs widely from one platform to the next. August 28, 2014A recent study from ShareThis found significant differences in the types of content categories most likely to be shared on various social networks. Now, a new study [download page] from Fractl – in collaboration with BuzzSumo – analyzes the... READ MORE
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