Top 10 Marketing Charts of the Month – August 2014

Top 10 Marketing Charts of the Month – August 2014

This month’s quick-hit set of top charts includes the following topics: marketers’ changing media mix; online channel goals and digital metrics; top concerns among CMOs; content marketing’s effectiveness; the most-desired brand video types;...
College Students’ Purchase Influencers and Favorite “Splurge” Categories

College Students’ Purchase Influencers and Favorite “Splurge” Categories

Undergraduate students are less likely to rely on brand advertising than word-of-mouth when it comes to their purchase decisions, finds a new survey from Fluent. The study, fielded among more than 1,400 undergraduate students, also finds that online coupons have a...

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