Content marketing, online registrations and webinars are some of the fastest-growing lead generation channels among B2B marketers this year, details Chief Marketer in its annual B2B Lead Generation Survey [download page]. Email remains the most popular lead generation...
Source: Harris Interactive Notes: Millennials are more likely than other generations to take a company’s reputation for social responsibility into account when making purchase decisions, finds a new survey by Harris Interactive. A majority 55% indicated that...
Source: Centris Marketing Science Notes: Netflix’s acclaimed forays into original programming are reaching subscribers, with 6 in 10 Netflix subscribers claiming to have ever watched original programming from the subscription video-on-demand (SVOD) service....
Mobile applications crossed a threshold in May, accounting for the majority of digital media time spent in the US, per recent comScore data. A new report [download page] from comScore indicates that mobile’s share of digital consumption continues to grow, with...
