Social media use is almost ubiquitous among the Fortune 500 and newer platforms are seeing fast-rising adoption rates, according to the latest study from the Center of Marketing Research at the University of Massachusetts Dartmouth. LinkedIn, measured for the first...
Source: Centris Marketing Science Notes: Some 35% of US households subscribed to a subscription video-on-demand (SVOD) service during the second quarter of this year, up from 27% during Q2 2013. In fact, roughly 1 in 7 (14%) of households subscribed to multiple SVOD...
Source: Harris Interactive Notes: 9 in 10 American adults claim to have participated in some type of giving in the past 2-3 years, with the likelihood of having done so increasing with age. The most common contribution reported by survey respondents was used clothing...
Some 45% of American adults claim to be spending more today than they were a year ago, with Millennials (51%) most likely to be loosening the purse strings, per survey results from Gallup. Interestingly, this increased spending comes despite a general tendency across...
Source: comScore Notes: Mobile commerce spending grew by 47% year-over-year in Q2, buoyed by a 75% gain in tablet spend (as opposed to a 29% rise in smartphone commerce). With desktop-based e-commerce growing by a more modest 10%, mobile accounted for 11.1% share of...