Source: Yesmail Interactive Notes: Yesmail’s analysis of email database subscriber behavior during Q2 shows that just 1.3% of B2B email subscribers could be considered active (having opened or clicked within the past 90 days), the lowest proportion of the...
Digital channels are beginning to rank among the top-budgeted areas of marketers’ program spend, finds the CMO Council in its latest State of Marketing report [download page]. Indeed, websites, microsites and communities now rival trade shows and conferences in...
Mobile devices accounted for 64.5% of all email opens during the second quarter of this year, says Yesmail Interactive in its latest quarterly report [download page] covering Q2 email activity. The study – which uses a new adjusted figure for Android opens to...
Source: Leichtman Research Group (LRG) Notes: After threatening to top the number of pay-TV subscribers last year, the number of cable companies’ broadband subscribers finally reached that milestone during Q2, per LRG data. Overall, though, the number of US...
Source: PhRMA Notes: Asked to indicate which sources, other than their doctor, they commonly rely on for information when they have questions about their health or physical symptoms, almost 6 in 10 survey respondents pointed to medical or health-related websites, with...
