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How Consumers Form Their Impressions of CompaniesQuality is the most important driver of consumers' impressions of a company - but price and customer service also play a role.The quality of a company’s products and services is by far the most important factor for consumers when they form their impressions about a company, finds a recent study by Vanessa DiMauro and Don Bulmer in conjunction with The Society For New... READ MORE
Instagram Use Remains Heavily Concentrated Among YouthAbout three-quarters of active Instagram users aged 16-64 are in the 16-34 bracket.Source: GlobalWebIndex (GWI) Notes: 1 in 5 internet users around the world aged 16-64 have an Instagram account as of Q2 2014, says GWI, up from 15% in the year-earlier period. Among active Instagram users in that age range, 41% share are in the 16-24... READ MORE
Digital Circulars Said Top Ad Channel Influencing Parents’ In-Store CPG DecisionsA majority of parents say that they're more likely to buy food and beverage products in-store when a digital circular provides locally relevant and personalized promotions.Source: G/O Digital [download page] Notes: Digital circulars have more of an influence on parents’ in-store food and beverage product decisions than a variety of other advertising types including newspaper ads, PPC, direct mail, and TV, finds G/O... READ MORE
Why Do Consumers Open Emails From Brands?A new MarketingCharts Debrief explores consumers' motivations for opening brand emails and the various factors that influence their preferences. September 29, 2014Email is a powerful form of brand communication and a key purchase influencer. But despite its effectiveness as a digital marketing tactic, many marketers struggle with low subscriber engagement rates, and only half of an average email list is active. So how... READ MORE
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