Archives by date

September 2014

Twitter Engagement Rates: Which Post Times Are Best?

September 30, 2014

ExactTarget-Twitter-Engagement-Rates-by-Day-of-Week-Sept2014What's the best time of day, day of the week, and month of the year to tweet? ExactTarget has some answers in a new report [download page] based off more than 3.6 million tweets sent through its platform by companies in 15 industries. The analysis looks at post engagement rates (organic and paid) in the aggregate and across various industries, arriving at some interesting conclusions. Read more »

How Consumers Form Their Impressions of Companies

September 30, 2014

SNCR-How-Consumers-For-Impressions-Companies-Sept2014The quality of a company's products and services is by far the most important factor for consumers when they form their impressions about a company, finds a recent study by Vanessa DiMauro and Don Bulmer in conjunction with The Society For New Communications Research. While quality is also the top factor that builds consumer loyalty and influences their purchase decisions, price and customer service switch roles depending on the consumer motivation in question. Read more »

Instagram Use Remains Heavily Concentrated Among Youth

September 30, 2014

GWI-Age-Distribution-Active-Instagram-Users-Sept2014Source: GlobalWebIndex (GWI)

    Notes: 1 in 5 internet users around the world aged 16-64 have an Instagram account as of Q2 2014, says GWI, up from 15% in the year-earlier period. Among active Instagram users in that age range, 41% share are in the 16-24 bracket and another 35% share are in the 25-34 demo, per the study. Previous research has found a similar skew towards young adults in the US, although the age distribution tends to be slightly older among its tablet users.
      Related: [Cheat Sheet] Brand Post Engagement on Instagram Read more »

      Digital Circulars Said Top Ad Channel Influencing Parents’ In-Store CPG Decisions

      September 30, 2014

      GODigital-Ads-and-Parents-In-Store-CPG-Decisions-Sept2014Source: G/O Digital [download page]

        Notes: Digital circulars have more of an influence on parents' in-store food and beverage product decisions than a variety of other advertising types including newspaper ads, PPC, direct mail, and TV, finds G/O Digital in its latest study. Separately, the survey reveals that that parents want the ability to clip and add deals (like coupons) digitally to their loyalty cards, and that a majority of mothers (79%) and fathers (60%) are more likely to purchase a food or beverage item at their local supermarket when a digital circular provides deals/offers that are locally relevant and personalized. Read more »

        Why Do Consumers Open Emails From Brands?

        September 29, 2014

        Email-Debrief-Entry-ChartEmail is a powerful form of brand communication and a key purchase influencer. But despite its effectiveness as a digital marketing tactic, many marketers struggle with low subscriber engagement rates, and only half of an average email list is active. So how can email marketers take the first step to conquering the inbox by driving more opens? A new MarketingCharts Debrief, "Why Consumers Open Brand Emails," provides insights. Read more »

        Netflix Streaming Hours Up, But Users Report No Impact on Regular TV

        September 29, 2014

        TDG-Global-Netflix-Hours-Per-Month-Per-Subscriber-Sept2014US Netflix subscribers' total streaming hours have almost tripled from 1.8 billion in Q4 2011 to 5.1 billion in Q2 2014, reports The Diffusion Group (TDG), and per-subscriber streaming internationally has increased from 28.3 to an estimated 46.6 hours per month. But while the typical Netflix user might be streaming for one-and-a-half hours per day, American users surveyed by GfK say their consumption of regular TV is unaffected. Read more »

        How Consumers Respond to Irrelevant Brand Communications

        September 29, 2014

        Gigya-Consumer-Response-Irrelevant-Brand-Communications-Sept2014Source: Gigya

          Notes: Two-thirds of survey respondents (aged 18-55) said they have at some point unsubscribed from a company's email list after it sent them irrelevant information or products, the leading response among those identified. A significant proportion of consumers also claim to have ignored future communications from a company (43%) or stopped visiting a company's website or mobile app (32%) on the basis of having received irrelevant communication. Read more »

          Music Industry Revenues Dip in H1; Streaming Music Services Rival Physical Sales

          September 29, 2014

          RIAA-Music-Indus-Revenue-Breakdown-in-H1-Sept2014Source: Recording Industry Association of America (RIAA) [pdf]

            Notes: Music streaming service revenues grew by 28% year-over-year and comprised 27% of total industry revenues during the first half of 2014, up from 20% share in H1 2013. As such, streaming revenues are now almost on par with total sales in physical formats (primarily CDs and vinyl), which represented 28% share of total revenues and were down 14% year-over-year. Despite the strong growth in streaming revenue, industry sales dipped (2.5% at wholesale value; 4.9% at retail value). Read more »

            Top Retargeting Channels and Challenges For Enterprise Marketers

            September 26, 2014

            MarinSoftware-Top-Retargeting-Challenges-Sept2014Display and search are the most popular retargeting channels, with their popularity linked to Google's AdWords offering through GDN and RLSA, according to [download page] results from a Marin Software survey of 233 enterprise marketers. Among the 88% of respondents using retargeting, roughly 8 in 10 are retargeting on display (81%) and search (77%), and about 9 in 10 retarget on Google. Social also emerges as a popular channel, with Marin benchmark data suggesting that those retargeting on Facebook and display enjoy better performance than those using only one of those channels. Read more »

            Technology Integration A Key Problem for Marketers

            September 26, 2014

            Signal-Marketing-Technology-Integration-Sept2014The state of integration is poor right now," declares a new study [download page] released by Signal based on a survey of 281 marketers primarily based in the US. Indeed, while respondents recognize a range of benefits to a fully integrated marketing stack, around half of respondents said their marketing data and technology are either managed separately (10%) or that only some tools are integrated (41%). Just 4% reported having a completely integrated stack. Read more »