Source: Localytics Notes: The overall amount of time spent with mobile applications grew by 21% between August 2013 and last month, per Localytics data, with that increase spurred largely by an increase in the average number of app launches per month. The analysis...
Source: Ooyala [download page] Notes: A slim majority of time spent watching video on mobile phones during Q2 was spent with content less than 10 minutes in length, per Ooyala’s latest quarterly report. The study shows a correlation between screen size and...
Content in Rentrak Theatrical box office updates is produced and/or compiled by Rentrak Corporation and its Box Office Essentials theatrical box office data collection and analytical service.
7 in 10 senior leaders managing or overseeing digital or social marketing at enterprise (at least $1 billion in revenues) companies in the US and Western Europe say that senior management believes in the value of social marketing, reports Spredfast [download page] in...
Print newspaper ads are still a powerful medium for influencing consumer purchase behavior, details the Newspaper Association of American (NAA) in a new report. The study notes that 52% of adults use print newspapers – including ads in regular news and...