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Weekend Reading, 10/31/14

Weekend Reading, 10/31/14An assortment of data - spanning politics, news, retargeting and paid search - to get you through the weekend. October 31, 2014

80% of registered voters have seen or heard campaign commercials from candidates or political groups, finds the Pew Research Center in a recent report, with 53% of these generally not paying attention to the commercials. Meanwhile, while 65% have received... READ MORE
US Shoppers’ Attitudes to Mobile Payments, by Generation

US Shoppers’ Attitudes to Mobile Payments, by GenerationThere's a "vast generational divide" when it comes to perceptions of mobile payments' utility. With the exception of the 18-24 bracket, though, concerns about security are relatively uniform across generations.

Source: GfK [download page] Notes: Millennials (18-34) are about twice as likely as older generations to view mobile payments as easier and more efficient than other payment methods, per GfK’s survey. Of note, though Gen Y (25-34) are in fact the most... READ MORE
How Search Results Can Drive In-Store Visits

How Search Results Can Drive In-Store VisitsStudy recommends that stores optimize their search results and provide a "smarter" in-store experience.October 30, 2014

3 in 4 consumers who find local information in search results to be helpful report being more likely to visit stores. That’s according to a recent Google, Ipsos MediaCT and Sterling Brands survey [pdf] of 6,000 smartphone users aged 18-54 who have... READ MORE
Digital Marketers Report Limited Channel Integration

Digital Marketers Report Limited Channel IntegrationEmail should be the foundation of cross-channel marketing, argues a new study.

On average, only 45% of digital marketers integrate any two channels, finds a commissioned study [download page] conducted by Forrester Consulting on behalf of Experian Marketing Services. The report, based on surveys with 428 digital marketers across a... READ MORE
Trust in News Media Types, by Generation

Trust in News Media Types, by GenerationLocal TV and newspapers are trusted by the most, while distrust is greatest for online-only news sites.

Source: Harris Interactive Notes: American adults have the most trust in local TV news, finds Harris Interactive, with 78% having at least some trust that it will get them the news fairly and accurately. Local newspapers (76%) and radio (73%) follow closely,... READ MORE

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