Archives by date

October 2014

Weekend Reading, 10/31/14

October 31, 2014

Pew-Political-Campaign-Outreach-Methods-Oct201480% of registered voters have seen or heard campaign commercials from candidates or political groups, finds the Pew Research Center in a recent report, with 53% of these generally not paying attention to the commercials. Meanwhile, while 65% have received printed mail and 47% a phone call, those figures are down from October 2010. Indeed the only voter contact method to have increased its reach its email (30%, up from 26%). Read more »

US Shoppers’ Attitudes to Mobile Payments, by Generation

October 31, 2014

GfK-US-Shoppers-Attitudes-to-Mobile-Payments-by-Generation-Oct2014Source: GfK [download page]

    Notes: Millennials (18-34) are about twice as likely as older generations to view mobile payments as easier and more efficient than other payment methods, per GfK's survey. Of note, though Gen Y (25-34) are in fact the most likely to agree that they worry about personal information when making a mobile payment. Overall, one-third of respondents reported having made a mobile payment during the prior 6 months. Mobile payments represent only an estimated 2-4% of all payment transactions among US consumers, with the exception of Gen X, where they represent an estimated 8% share. Read more »

    How Search Results Can Drive In-Store Visits

    October 30, 2014

    GoogleIpsosSterling-Helpful-Search-Result-Info-Oct20143 in 4 consumers who find local information in search results to be helpful report being more likely to visit stores. That's according to a recent Google, Ipsos MediaCT and Sterling Brands survey [pdf] of 6,000 smartphone users aged 18-54 who have influence in the purchase decision-making process of retail, CPG or tech products and have used the internet to look for shopping-related information. So what exactly constitutes "helpful" information? Read more »

    Digital Marketers Report Limited Channel Integration

    October 30, 2014

    ExperianForrester-Digital-Marketers-Channel-Integration-Levels-Oct2014On average, only 45% of digital marketers integrate any two channels, finds a commissioned study [download page] conducted by Forrester Consulting on behalf of Experian Marketing Services. The report, based on surveys with 428 digital marketers across a number of markets, finds that email marketing and search retargeting are the most commonly-integrated channels, but that only 54% are integrating this pair. Read more »

    Trust in News Media Types, by Generation

    October 30, 2014

    Harris-Trust-in-News-Media-Types-by-Generation-Oct2014Source: Harris Interactive

      Notes: American adults have the most trust in local TV news, finds Harris Interactive, with 78% having at least some trust that it will get them the news fairly and accurately. Local newspapers (76%) and radio (73%) follow closely, while online-only news sites such as the Huffington Post are trusted by the fewest (61%) respondents, chiefly due to a lack of trust among Matures (69+). Interestingly, Baby Boomers (50-68) have the most trust in each news media type save for online-only news sites, where they trail Gen Xers (38-49) by a slight margin. Read more »

      US Omni-Channel Shopping Behavior, by Category

      October 30, 2014

      GfK-US-Omni-Channel-Shopping-Activity-by-Category-Oct2014Source: GfK [download page]

        Notes: On average, 44% of US shoppers combine online and in-person shopping activities ("omni-channel shopping") across 15 product and service categories, reports GfK in a recent study. Omni-channel shopping is most popular for consumer electronics (65%), apparel (64%) and toys (63%), while being least common in categories such as restaurant meals (20%), cleaning (21%), and food and beverage (22%). Compared to last year's results, the biggest percentage point increases in omni-channel shopping were observed for the home improvement (+19% points) and auto (+14% points) categories. Read more »

        Top 10 at Domestic Film Box Office, Weekend of Oct. 24-26, 2014

        October 29, 2014

        Content in Rentrak Theatrical box office updates is produced and/or compiled by Rentrak Corporation and its Box Office Essentials theatrical box office data collection and analytical service.  Read More »

        Email Open and Click Rates, by Subject Line Length

        October 29, 2014

        MailerMailer-Email-Response-Rates-by-Subject-Line-Length-in-2013-Oct2014Source: MailerMailer

          Notes: Email newsletters with short subject lines of between 4-15 characters sported the best open rates last year, according to a MailerMailer analysis of almost 1.2 billion emails, with longer subject lines generally tied to lower open rates. That same pattern extended to click rates, which were highest for emails with the shortest subject lines. Read more »

          Online Adults Report Spending Close to 3 Hours a Day Using the Internet At Home

          October 29, 2014

          LRG-Time-Spent-Online-at-Home-Oct2014Source: Leichtman Research Group

            Notes: The average time spent by an individual with internet service at home is 2.8 hours, finds the Leichtman Research Group, up from 2.2 hours in 2009. That 2.8-hour average rises to 3.3 hours among Millennials (18-34), who, for the first time, are spending more time online at home than watching TV, per the report. Separately, the study indicates that 79% of US households get broadband internet service at home, up a point from last year. Read more »

            Mobile Now Two-Thirds of Facebook’s Ad Revenues

            October 29, 2014

            Facebook-Mobile-MAUs-Ad-Revenues-Q32012-Q32014-Oct2014Source: Facebook [pdf]

              Notes: Facebook's advertising revenues grew by 64% year-over-year in Q3 to almost $3 billion, of which mobile comprised 66% share, up from 49% share a year ago. Some 64% of Facebook's 1.35 billion monthly active users accessed the site daily, translating to 864 million daily active users (DAUs). Roughly 81% of those were mobile DAUs. Read more »