Mailer Mailer has released its latest annual “Email Marketing Metrics Report” analyzing data from almost 1.2 billion opt-in newsletters. While the topic of timing seems to often inspire debate as to its usefulness (and should always be based on an...
“B2B end user buyers” have various procurement policies in place, such as approval/authorization procedures (76%) and reimbursements policies (57%), but 3 in 10 report a lack of concern for such policies and say that they will buy the products and services...
Source: AppLovin Notes: Women are more likely than men to click on mobile ads, and they also sport higher conversion rates and average purchase values, finds AppLovin in an analysis of more than one billion data points in July. That trend holds true across both...
Source: Corporate Visions Notes: Only about 1 in 10 B2B marketers and salespeople from around the world report a complete level of coordination between their demand generation and sales training teams, per Corporate Visions, although roughly 85% report at least some...
Which channels provide the lowest costs-per-lead for B2B marketers? Given that a recent Ascend2 report found that the majority of marketers are seeing steady or increasing costs-per-lead, a new report from Software Advice provides timely and intriguing data on the...
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