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1 in 3 Marketers Report “Major Uplift” in SEM Conversion Rates From Personalization

1 in 3 Marketers Report “Major Uplift” in SEM Conversion Rates From PersonalizationWhile personalization appears to have the biggest impact on search engine marketing, its broadest impact is reportedly for offline channels.

Source: Econsultancy / RedEye [download page] Notes: 32% of global company marketers (primarily based in the UK) say they have experienced a “major lift” in search engine marketing conversion rates since implementing personalization, with another... READ MORE
Global Consumers’ Perceptions of Private Label Products

Global Consumers’ Perceptions of Private Label Products2 in 3 US consumers agree that most private labels are on par with brand names when it comes to their quality.

Source: Nielsen [download page] Notes: Two-thirds of online consumers surveyed in 60 countries (74% in the US) around the world somewhat or strongly agree that private labels are usually extremely good value for the money, according to Nielsen’s... READ MORE
3 in 10 American Women Becoming More Careful About Social Posts

3 in 10 American Women Becoming More Careful About Social PostsMore than one-third have become more concerned about their online privacy.

Source: Ipsos MediaCT / FleishmanHillard / Hearst Magazines Notes: More than one-third (35%) of American women report having become more concerned about their online privacy over the past year, and those security concerns extend to their social sharing... READ MORE
Radio Revenues Dip in Q3 Despite Strong Gains in Digital

Radio Revenues Dip in Q3 Despite Strong Gains in DigitalRadio revenues have dipped by 1% for the year-to-date, though digital revenues are up by 12%.

Source: Radio Advertising Bureau (RAB) [pdf] Notes: US radio industry revenues declined by 2% year-over-year in Q3 following a 3% drop in Q2. Digital (+11%) and off-air (+14%) were bright spots, though they couldn’t quite offset the decreases in spot... READ MORE

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