Archives by date

November 2014

Top 10 at Domestic Film Box Office, Weekend of Nov. 21-23, 2014

November 26, 2014

Content in Rentrak Theatrical box office updates is produced and/or compiled by Rentrak Corporation and its Box Office Essentials theatrical box office data collection and analytical service.  Read More »

1 in 3 Marketers Report “Major Uplift” in SEM Conversion Rates From Personalization

November 26, 2014

EconsultancyRedEye-Impact-Personalization-Conversion-Rates-Nov2014Source: Econsultancy / RedEye [download page]

    Notes: 32% of global company marketers (primarily based in the UK) say they have experienced a "major lift" in search engine marketing conversion rates since implementing personalization, with another 60% reporting a "minor" uplift. Interestingly, 95% of respondents reported some degree of uplift in conversion rates from personalizing offline channels.
      Related: Marketers Rate the Most Valuable – and Difficult – Conversion Rate Optimization Methods Read more »

      Global Consumers’ Perceptions of Private Label Products

      November 26, 2014

      Nielsen-Global-Consumers-Private-Label-Perceptions-Nov2014Source: Nielsen [download page]

        Notes: Two-thirds of online consumers surveyed in 60 countries (74% in the US) around the world somewhat or strongly agree that private labels are usually extremely good value for the money, according to Nielsen's report, and 65% agree (75% in the US) that private labels are a good alternative to name brands. Within the US, two-thirds agree that most private labels' quality is as good as name brands', while only one-quarter agree that private labels are not suitable when quality matters. Overall, Nielsen finds that private label captures 16.5% dollar share around the world, highest in Switzerland (45%). Read more »

        3 in 10 American Women Becoming More Careful About Social Posts

        November 26, 2014

        IpsosFleishmanHearst-Womens-Growing-Privacy-Concerns-Nov2014Source: Ipsos MediaCT / FleishmanHillard / Hearst Magazines

          Notes: More than one-third (35%) of American women report having become more concerned about their online privacy over the past year, and those security concerns extend to their social sharing behaviors, as 29% report having become more careful about what they share on social media. Those figures are significantly elevated among women in China (52% and 39%, respectively) and Brazil (44% and 61%, respectively). The report notes that 1 in 10 Millennial women have "gotten in trouble" over social media posts, and that many women find topics such as religion, politics and sex to be taboo for sharing. Read more »

          Radio Revenues Dip in Q3 Despite Strong Gains in Digital

          November 26, 2014

          RAB-Radio-Revs-in-Q3-Nov2014Source: Radio Advertising Bureau (RAB) [pdf]

            Notes: US radio industry revenues declined by 2% year-over-year in Q3 following a 3% drop in Q2. Digital (+11%) and off-air (+14%) were bright spots, though they couldn't quite offset the decreases in spot (-3%) and network (-4%) revenues. During the third-quarter, top-tier spenders healthcare (+4%), professional services (+5%) and insurance (+1%) bucked the overall trend by increasing their radio spend, although spending by auto and communications and cellular companies dropped. For the year-to-date, radio revenues are down by 1%. Read more »

            Marketers Rate the Most Valuable – and Difficult – Conversion Rate Optimization Methods

            November 25, 2014

            EconsultancyRedEye-Value-Difficulty-Conversion-Rate-Optimization-Methods-Nov201489% of company marketers (primarily UK-based) feel that conversion rate optimization is crucial (55%) or important (34%) to their overall digital marketing strategy, and 87% of agency respondents agree with respect to their clients, according to the latest annual conversation rate optimization study [download page] from Econsultancy and RedEye. The report contains a host of intriguing data points concerning the methods by which marketers are going about improving their conversion rates, also detailing those perceived most effective. Read more »

            7 in 10 Enterprise CEOs Believe They Are Wasting Money on Marketing Initiatives

            November 25, 2014

            Forbes-CEO-CMO-Views-Marketing-Performance-Nov2014Some 35% of CEOs at large organizations believe that their marketing's sales performance is exceeding expectations, while fewer CMOs (26%) agree, according to a Forbes Insights study [download page] conducted in association with Rocket Fuel and Spencer Stuart. The survey - conducted among 296 global senior executives, 80% of whom hail from companies with more than $1 billion in revenues - suggests that CEOs may simply have lower expectations of marketing, as many believe their investments are wasted. Read more »

            US Millennials’ Interest in Mobile Healthcare Services

            November 25, 2014

            Harris-Millennial-Interest-Mobile-Healthcare-Services-Nov2014Source: Harris Interactive

              Notes: Some 48% of American adults would be extremely (25%) or very (23%) interested in being able to check their blood pressure on a smartphone or tablet were this available to them, according to the Harris survey, with 47% expressing that degree of interest in the ability to check their heart and heartbeat for any irregularities. Among Millennials (18-37), an application that tracks their physical activity (e.g. steps, sleeps) generates the most interest, with 57% reporting being at least very interested in such an app. Read more »

              Finance Advertisers’ Mobile Campaign Goals

              November 25, 2014

              MillennialMedia-Finance-Advertisers-Mobile-Campaign-Goals-Nov2014Source: Millennial Media / comScore [download page]

                Notes: Finance advertisers on the Millennial Media network are most focused on brand awareness and engagement (37% of campaign goals), per Millennial Media's report. But their biggest difference from advertisers overall lies with registrations, the goal for 30% of finance campaigns versus 12% of campaigns overall. (The analysts note that insurance brands used registration campaigns to motivate consumers to sign-up for free quotes or estimates for new service.) Read more »

                Holiday 2014 Data Hub (Updated)

                November 24, 2014

                NRFProsper-Thanksgiving-Weekend-Shopping-Intentions-Nov2014The holiday season - traditionally referred to as the November-December period - is here, and Thanksgiving weekend, replete with Black Friday and Cyber Monday, beckons. That means, among other things, that there's an abundance of holiday data on offer. This article (which is being updated periodically during the holiday period) highlights key points from holiday-related research for what appears to be a fairly bright season in terms of spending. Read more »