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Who’s Using Which Social Networks?

Who’s Using Which Social Networks?It's the end of 2014: time for an update on social networking use by US adults. December 30, 2014

Only 15% of US adults say they are not a member of any social networks, finds YouGov in a newly-released survey, with this figure higher among men (18%) than women (12%). Consistent with most research on the topic, women lead men in stated adoption of most... READ MORE
The Most Populous and Fastest-Growing US States

The Most Populous and Fastest-Growing US StatesFlorida passes New York as the third-most populous state.

It came close last year, but now Florida has overtaken New York to become the third most-populous state in the US, according to the US Census Bureau, which released updated figures last week. As of July 1, 2014, the Census Bureau estimates that there were... READ MORE
SaaS Companies’ New Business From Free Trials and Freemium

SaaS Companies’ New Business From Free Trials and FreemiumSaaS companies who use freemium offerings are quite reliant on them for new business. December 29, 2014

Source: Totango [download page] Notes: While 37% of respondent companies do not use freemium offerings or free trials to attract new business, one-third of those who do generate a majority of their new business from the model. That’s according to a... READ MORE
US Ad Spend Trends, by Medium, in Q3 2014

US Ad Spend Trends, by Medium, in Q3 2014TV paces the pack, while display dips.

US ad spending grew by just 0.3% year-over-year in the third quarter to reach $33.7 billion, with year-to-date growth slowing to 2.2%, per the latest quarterly figures from Kantar Media. The analysis notes that the slowing rate of growth in Q3 (relative to... READ MORE
Google’s Top Search Trends of 2014, and Other Year-in-Review Lists

Google’s Top Search Trends of 2014, and Other Year-in-Review ListsHighlights from a variety of year-in-review lists. December 23, 2014

The death in August of Robin Williams made the actor the top trending search term of the year both in the US and globally, says Google in its 2014 Year in Search report, marking the third consecutive year that the passing of an iconic (albeit in different... READ MORE

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