Archives by date

December 2014

Who’s Using Which Social Networks?

December 30, 2014

YouGov-US-SocNet-Adoption-by-Gender-Dec2014Only 15% of US adults say they are not a member of any social networks, finds YouGov in a newly-released survey, with this figure higher among men (18%) than women (12%). Consistent with most research on the topic, women lead men in stated adoption of most social networks, with LinkedIn and Google+ the exceptions among the larger platforms. Read more »

The Most Populous and Fastest-Growing US States

December 30, 2014

CensusBureau-Population-Trends-Most-Populous-States-2010-2014-Dec2014It came close last year, but now Florida has overtaken New York to become the third most-populous state in the US, according to the US Census Bureau, which released updated figures last week. As of July 1, 2014, the Census Bureau estimates that there were 19.9 million Florida residents, versus New York's 19.7 million, with Florida adding 293,000 residents over the prior year (803 per day) compared to 51,000 additional for New York. Read more »

SaaS Companies’ New Business From Free Trials and Freemium

December 29, 2014

Totango-SaaS-Companies-Freemium-Dec2014Source: Totango [download page]

    Notes: While 37% of respondent companies do not use freemium offerings or free trials to attract new business, one-third of those who do generate a majority of their new business from the model. That's according to a study from Totango, which also finds that more companies are placing a high emphasis on new customer acquisition than on customer retention or upsells. Among the metrics identified, the largest share of respondents track unique website visitors (78%), with churn (74%) close behind. With respect to churn, the report notes that 35% of companies see annualized levels higher than 10%, while 31% are in the 5-10% range and the remainder seeing levels between 0 an 10%. Churn rates tend to be higher for high-growth companies. Read more »

    US Ad Spend Trends, by Medium, in Q3 2014

    December 29, 2014

    Kantar-Ad-Spend-Trends-in-Q3-Dec2014US ad spending grew by just 0.3% year-over-year in the third quarter to reach $33.7 billion, with year-to-date growth slowing to 2.2%, per the latest quarterly figures from Kantar Media. The analysis notes that the slowing rate of growth in Q3 (relative to the first half of the year) owed primarily to tighter budgets among the top 100 marketers, as opposed to mid-size advertisers, who increased spend by 6-7%. Below, some brief highlights by medium. Read more »

    Google’s Top Search Trends of 2014, and Other Year-in-Review Lists

    December 23, 2014

    Google-Top-Trending-Searches-in-2014-Dec2014The death in August of Robin Williams made the actor the top trending search term of the year both in the US and globally, says Google in its 2014 Year in Search report, marking the third consecutive year that the passing of an iconic (albeit in different respects) figure was the top trending search topic. Unlike in years past, though, 2014 did not feature a tech device in the top trending topics, though news events figured prominently. Read more »

    Top Drivers of Increased Spending on Digital Brand Advertising

    December 23, 2014

    NielsenCMOCouncil-Drivers-Increased-Digital-Brand-Ad-Spend-Dec2014Source: Nielsen / CMO Council

      Notes: Marketers are shifting their digital campaigns from direct response to brand advertising, according to a Nielsen survey conducted in conjunction with the CMO Council. Budgets continued to rise for digital brand advertising campaigns, with 7 in 10 marketers increasing their funding, up 15% year-over-year. The study notes that further growth is being hindered by the lack of relevant metrics: 95% said they would increase their digital brand advertising spending if they could verify that it created the desired result; and 82% would do so if they had the ability to verify that the advertising was actually delivered to their intended audience. Read more »

      How Do US Consumers Discover Online Information and Websites?

      December 22, 2014

      Forrester-How-US-Consumers-Discover-Websites-Dec2014Source: Forrester Research, Inc. 2014 [download page]

        Notes: Organic search remains the leading method by which US adults find online information and websites, per results from a Forrester Research survey. Some 36% of respondents indicated that they typically found the online information or websites they visited during the prior month through organic search results, beating out Facebook (25%), TV ads (23%) and TV shows or news stories (21%). The study notes that TV ads and news stories have risen in prominence from years past as online information discovery methods. Read more »

        Consumers Still Have Little Trust in Advertising Practitioners’ Honesty

        December 22, 2014

        Gallup-Consumer-Views-Honesty-in-Professions-Dec2014Source: Gallup

          Notes: There might be value in brands displaying their authenticity and trustworthiness, but consumers aren't expecting much from advertising professionals. According to a new survey from Gallup, just 1 in 10 American adults rate the honesty and ethical standards of advertising practitioners as being "very high" or "high" - and that's down from 14% last year. How does that rate next to other professions? It's only slightly ahead of car salespeople and members of Congress... Read more »

          Weekend Data Points, 12/19/14

          December 19, 2014

          Centris-New-Pay-TV-Packages-Dec2014How much would consumers pay for alternative pay-TV packages that combine basic service with streaming options from Netflix and from HBO (which recently announced that it will launch a standalone OTT service)? The good news for pay-TV providers, according to survey results from Centris Marketing Science, is that consumers seem willing to pay extra to add OTT to a basic internet + pay-TV package. The bad news, though, is that they'd expect this bundle to come at a significant discount. More interesting data points for the weekend follow. Read more »

          US Online Ad Revenue Growth Continues Unabated in Q3

          December 19, 2014

          IABPwC-Q3-Online-Ad-Revenues-2005-2014-Dec2014Source: IAB / PricewaterhouseCoopers (PwC)

            Notes: Online ad revenues in the US have set yet another peak after growing 17% year-over-year in Q3 to reach $12.4 billion. That outpaces the previous high of $12.1 billion set in Q4 2013; expect this current quarter to set yet another record when the figures come out in a few months, given the continued shift in marketing budgets from traditional to digital media. Read more »